One-on-One PR & Publicity Consulting

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One-on-One PR & Publicity Consulting for you and your team.  

 

Ready to take your business to the next level, earn credibility and make your work known?

 

Join me for one-on-one consulting to get in the media, build a platform and share your work with the world! 

                                Hello and welcome!

I’m happy you’re here to learn about my One-on-One PR & Publicity Consulting.

Being in the media separates those who are viewed as leaders from the rest of the pack. Nothing says you’re the real deal and credible more than having media logos on your websites, books or products.

The number one reason people struggle is because a lack of visibility. It’s nothing personal – it simply comes down to not enough people know about their business, blog or book.

I know first-hand what a total game-changer and momentum builder getting in the media is.

After receiving a Master’s in Broadcast Journalism from Emerson College in Boston, I began my career working as an entertainment publicist on American Idol, So You Think You Can Dance, Gilmore Girls, Malcolm in the Middle and several other award-winning TV shows.

It wasn’t until I left the PR firm though, and founded Savvy Miss, an online community dedicated to connecting, empowering and informing women around the world, that I understood how powerful publicity could be for entrepreneurs, bloggers, authors, coaches and small businesses.

Our first year in business, we were like the little engine that could. Our team consisted of a handful of women (and one very savvy guy!) all under 30 years-old and we operated on a total shoe-string budget.

We didn’t have VC’s or any major financial backing, but we had a lot of heart and somehow “the little engine that could” was named a Forbes a Top 100 Website for Women and took home a handful of W3 awards including Best Writing and Content for a Lifestyle Website and Best Lifestyle Website Overall.

We also landed incredible interviews with top newsmakers including Arianna Huffington, Candace Bushnell, Lisa Ling, Dr. Drew, Gloria Allred, Padma Lakshmi, Nikki Taylor, India Arie, Sue Johannson, Tammy Duckworth, Lisa Nichols and Nancy Juvoven to name a few.

Do you want to know our secret weapon?

We knew how to use PR and publicity to our advantage.

Everyone on our team did publicity – even editors and interns – and we were constantly being interviewed and talked about on the radio and written about in newspapers and online journals.

We didn’t have the money to spend on ads or time to deal with the hit-or-miss frustrations social media often brings, so we focused our efforts on PR and publicity.

And it paid off big time!

That’s why I became a private consultant and created the DIY PR & Publicity Course to teach fellow entrepreneurs, authors, coaches, bloggers, small businesses and their teams how to use publicity to do the same as our Savvy team.

For over a decade, I’ve helped amazing people like you get in the media and increase revenues, create a loyal audience of newsletter subscribers and social media followers, land book deals, speaking engagements and best of all, share their incredible work with the world.

And by the way, it’s easier than you think!

I look forward to working with you, 

Emily Florence 

My One-on-One Consulting Will Help You: 

• Take your business to the next level.

• Earn credibility. Be able to highlight media logos on your website and bio.

• Build a platform and loyal fan base.

• Decrease stress, struggle and overwhelm in your business and increase ease and joy.

• Make clients and customers come to you instead of having to chase them down.

• Feel confident and have a strong sense of self-worth.

• Help more people by sharing your work, messages and gifts with the world.

 

Nothing is impossible. The word itself says, “I’m possible!”.

 

emily_polariod

 

My Approach

My approach is unique in that I combine PR and publicity and and media strategy and help you leverage it with savvy online marketing techniques.

I’ll help you clarify, create goals, provide strategy, support, accountability and feedback.

I’ll also offer concrete and specific advice, skills and guidance to get in the media and reach your goals.

 

Go Confidently in the Direction of Your Dreams! Live the Life You’ve Imagined.
– Thoreau

 

What You’ll Take Away:

•  Learn how to pitch the media and get in magazines, TV, radio, podcasts and online media.

•  Increase revenues and your bottom line. Get new clients, sell more products, book speaking engagements, land book deals and establish business partnerships.

•  Earn credibility. When you’re in the media you’re considered the real deal. People are far more likely to choose you to work with, purchase from and partner with when they see you’ve been in print, radio, TV or online media.

• Boost your confidence. Let go of any negative beliefs that have been holding you back.

• Help more people. You have unique gifts people in the world will benefit from and need to know about. Being in the media and doing online marketing is the best way to share your work with the people who need it.

• Boost your email list, social media followers and create a robust platform. Increase your visibility and build a loyal tribe.

• Learn how to show up as your best self and feel comfortable putting yourself out there.

•  Learn how to craft amazing stories and pitches the media will fall in love with.

•  Know exactly how to market yourself, business, book, or product without feeling sleazy or sales-y.

•   Share your work, messages and YOU with the world!

 

 

During our time together we’ll focus on PR, Publicity and connecting with influencers to take your business to the next level.

 

How One-on-One Consulting Works & What it Includes:

Over the course of 6 weeks, you’ll learn everything you need to know to be your own publicist and get in magazines, TV, radio, podcasts and online media.

Together, we’ll work on identifying your top objectives, developing a media strategy, crafting story ideas, finding media outlets that are the best fit to reach your audience and goals and creating pitches.

You’ll go through all 6 training modules from my DIY PR & Publicity Course on your own (each includes a video around 20 minutes and a PDF workbook) and send me your workbooks for review.

Module One: Essential First Steps for Successful PR and Publicity

Module Two: What the Media Truly Wants From You

Module Three: Getting to Know and Love the Media

Module Four: Pitching the Media: Everything You Need to Know

Module Five: What to do After You Pitch

Module Six: Nailing Media Appearances and Maximizing Your Business for Years to Come

We’ll also have 4 1-hour one-on-one phone or Skype sessions where you’ll receive personal support, strategy, guidance, feedback, inspiration and empowerment so you can get in the media and take your business to the next level.

For best results the program goes as follows: 

Week 1:

Welcome Workbook: You’ll complete the Welcome Workbook and send it to me for review.

Training Modules 1 & 2: You’ll complete modules 1 & 2 and send me your workbooks for review.

Week 2:

Call #1: We’ll have our first 1-hour phone or Skype session.

Training Modules 3 & 4: You’ll complete modules 3 & 4 and send me your workbooks for review.

Week 3:

Call #2: We’ll have our 1-hour phone or Skype session.

We’ll work on media stories, strategy and pitches.

Week 4:

Call #3: We’ll have a 1-hour phone or Skype session.

We’ll work on media stories, outlets, strategy and pitches.

Week 5:

Training Modules 5 & 6: You’ll complete modules 5 & 6 and send me your workbooks for review.

Week 6:

Call #4: We’ll have our final 1-hour phone or Skype session.

You’ll also receive: 

• Media Contact Information: Including direct emails, phone numbers and addresses of outlets and journalists that are a good fit for you. ($1,000 value)

• Professional editing and guidance on pitches, press and marketing materials.

• Email Support: If a question comes up, you need support, feedback, or want to share a win you’ll have email access to me.

• Media Strategy. Together we’ll create a media strategy personalized to you to reach your goals.

• Pitch Templates, Real Examples of Pitches, Worksheets, Resources, Inspiration, Tips and Tools.

• Behind the scenes support and advice on your business, website, objectives and strategy.

• Option for single 1/2 hour or 1-hour one-on-one sessions with me via phone or Skype if you want additional support in the future. (Exclusive to my one-on-one consulting clients and group coaching students.)

Are you interested in working with me? CLICK HERE to schedule a complimentary discovery call to see if my program’s a good fit for you. 

 

I look forward to working with you!

Have a question? Click HERE to contact me.

 

What People Say About Working with Emily

 

 

“Collaborating with Emily is simply ‘Em-Mazing’! You can say goodbye to work-induced stress and hello to abundance when you partner with her. Brilliant business advice coupled with heartfelt support helped me close my most lucrative deal to date in an easy, relaxed manner.” – Kim E in Aspen, Funtrepreneur
“I owe a lot to Emily Florence. She is a PR master of strategic communications! She helped launch my product, anchor my brand, and establish my business reputation. She has a large pool of resources and expertise in media relations and knows exactly what message, story, event, angle and news piece to deliver. She takes the time to fully understand, anticipate and analyze the goals of my business —and she tells the truth!” -Lisa Luckenbach, Owner and Founder, WiggleLess® LLC
“Working with Emily is an absolute joy. She is professional, detail orientated, and full of ideas. I’m incredibly grateful for her help with my book Hollywood in Heels.” – Charity Gaye Finnestad, Author, Hollywood in Heels
“Talking with Emily truly is an amazing thing. Every time I walk away feeling inspired and energized to work on my business. She is so great at reminding you of your strengths and pushing you to bring your A-game every day. Even if I’m feeling overwhelmed or ready to give up, a phone call with her will have me back on track and brimming with new ideas that I’m excited to put into action.” – Sarah Carrillo, Founder, Destination 42
“Whether it’s business or life in general, Emily is the person you want to talk to when you’re feeling stuck and the person you want to celebrate with when you’re feeling empowered. She truly cares about helping people thrive in business and in life, sharing not only a lot of thought and insight, but also a tremendous amount of heart. With Emily, you have an expert, cheerleader and friend all in one!” – Delilah De La Rosa. Founder, D Consulting, Communications Strategist
“Emily’s been a tremendous asset to our company. She has brilliant thoughts and advice for every issue that comes up plus she makes everything understandable for those of us who are new to business. I honestly don’t know where we’d be without her.” – Jacklynn Hudson, CEO, ZoeDoggy of Beverly Hills
“Emily is an amazing and wonderful person and business woman, she gets business and life inside and out. Emily treats you like an old friend and not just a client. She delivers results that are truly amazing!” – Hallie Bull, Entrepreneur, Founder Hallie in the Hills
“Emily is uniquely gifted and consummately inspiring! Her soulful depth and intelligence along with broad creative and PR expertise has been powerfully effective for me. I heartily recommend her.” – Rachel Powell, Writer/Producer
“Emily is the best in her field! She’s helped me immensely develop my business and brand and get my work out in the world. She encourages and supports you every step of the way!” – Tom Faia, Musician
“Emily is my go-to for inspiration and insight. Our brainstorms always yields two things: results and smiles.” – Kyle Burke Walters, Entrepreneur