Meet Emily


Entrepreneur | Author | Founder of Savvy Miss | Creator of the DIY PR Course


Hello and welcome!

Ever since I was a child, I had a penchant for inspiring and supporting people to live the life of their dreams. I also knew I was born an entrepreneur and the 9-5 office grind wasn’t for me – at least not for life.

I’m the founder of Savvy Miss, a community dedicated to connecting, empowering, informing and inspiring women. Savvy Miss has been named a Forbes Top 100 Website for Women and W3 Award Winner for Best Lifestyle Website.

I’m also the author of EveryDay Happy (coming soon), a veteran publicist, business consultant & coach and creator of the DIY PR Course.

Prior to going out on my own, I was an entertainment publicist representing award-winning TV clients including American Idol, So You Think You Can Dance, Gilmore Girls, Bernie Mac and Malcolm in the Middle.

I have a Master of Arts in Broadcast Journalism from Emerson College in Boston, a BA in Cultural Anthropology from the University of California at Santa Barbara and I’m a Certified Life, Life Purpose and Career Coach.

I believe we all have unique gifts to share with the world and deserve to make a living doing what we love. I also believe we’re meant to be happy, kind and loving to ourselves.

To me, it’s what life’s about.

Thank you for being here. Have a wonderful day!

Emily Florence


8 Fun Facts About Yours Truly

1.  I can say the alphabet backwards in under 10 seconds flat.

2.  At 20 years-old I took time off of college and went to Europe for four months by myself. The first month I lived in a flat in Florence, Italy with seven other people – I was the only American. The remainder of my trip I traveled everywhere I could.

That experience changed me to my core. Everything about it from traveling alone half-way across the world, meeting new people, seeing other ways of living, learning how to depend on myself, going out to dinner by myself, not complaining because I didn’t have anyone to complain to – I highly recommend traveling solo for everyone.

3.  I’ve lived in 8+ places in my life so far including: Ojai, San Diego, Santa Barbara, Florence, Italy, West Hollywood, Beverly Hills, Boston and New York City.

4.  I don’t know who I’d be without these life-changing books: The Alchemist, You Can Heal Your Life, The Four Agreements. And my “business bibles” The 4-Hour Work Week and The Millionaire Course.

5.  I dropped out of law school after four days. I had no idea what I wanted to do with my life when I finished college and law school was something I applied for and got in to, so I went. And even though I felt really cool saying “I’m going to law school,” by my second day I knew that it wasn’t something I wanted—and if I stayed the only reason I’d be doing so was to prove to everyone that I could do it.

That was the moment in my life when I first realized that at the end of the day, it didn’t matter what people thought or said about me, what mattered was how I felt—in making the decision to leave, I chose to live my life for

6.  I’m super close with my family. My parents and brother are not only my best friends but probably the greatest people I’ve ever met in my life. Inherently altruistic, unyieldingly supportive—and they have the most beautiful perspectives on what life’s all about. They’re also my favorite people to spend cocktail hour with. ;)

7.  Quotes I live by:

“Go confidently in the direction of your dreams, live the life you’ve imagined.” – Thoreau. And to accompany it a Chinese Proverb, “Those who say it cannot be done, should not interrupt the person doing it.”

Learn those quotes and own them. Believe in yourself and follow your passion no matter who tells you otherwise.

8.  I have a yellow lab pup named Harper who completely has my heart!

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