Publicity & Book Marketing for Authors

Reach More Readers. Grow Your Visibility.

Publicity & Book Marketing for Authors

Reach More Readers. Grow Your Visibility.

Publicity & Book Marketing Made Simple

Your Path to Greater Visibility Starts Here

You’ve created something you believe in—now it’s time for more people to know about it.

Publicity and book marketing can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicist and PR + book marketing consultant here to help you get in the media, grow your visibility, and share your work in a way that feels clear, doable, and true to who you are.

For over 15 years, I’ve had the joy of working with authors, entrepreneurs, and creatives, helping them build credibility and create meaningful visibility through publicity and marketing.

I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance.

With a master’s degree in broadcast journalism, I bring a behind-the-scenes understanding of how media works from both sides.

I also built an online lifestyle community that grew to over 100,000 members and was named a Forbes Top 100 Website for Women—using the same simple publicity and marketing approach I share today.

More recently, my book, Even Better: Easier Ways to a Happier Life, was featured in Yahoo Finance as “The Feel-Good Book of 2024,” and my work has appeared in over 100 media outlets including Forbes, Entrepreneur, and Huffington Post.

Getting in the media and becoming more visible can help you grow your audience, build credibility, and open the door to opportunities like speaking engagements, partnerships, and future book deals.

Whether you’re just getting started or you’re ready for the next level of visibility, I’ll help you simplify the process so you can reach more readers and move forward with clarity, confidence, and ease.

I look forward to working with you!

Emily

Ways to Work Together

There are three ways we can work together depending on the level of support you’re looking for:

1:1 Private Coaching & Consulting

DIY PR Course + The Visibility Room (live support)

Full-Service PR & Publicity Representation

Explore each option below to find the best fit for you.

1:1 Private Coaching & Consulting

In these focused private sessions, you’ll receive personalized strategy and guidance tailored to your goals so you can move forward with clarity and confidence.

Whether you’re preparing for a book launch or your book has been out for years, it’s never too early—or too late—to grow your visibility and make your work known.

Together, we may focus on:

• Publicity, PR, and Book Marketing Strategy
• Media Targeting – Podcasts, Radio, TV, Digital, and Print
• Story Angles, Talking Points, and Messaging
• Pitch Development
• Media Coaching and Interview Preparation
• Email Newsletters, Social Media, and Visibility
• Getting Book Blurbs and Reader Reviews
• Getting your Book into Bookstores, Retail Spaces, and Book Clubs
• Opportunities for Partnerships, Connecting with Celebrities, Influencers, and Collaborations

Before your first session, you’ll receive a Welcome Form so our time together is focused and aligned with your needs.

This is a great fit if you’re looking for focused, short-term support—where you can get clarity, direction, and momentum over a few sessions without a longer-term commitment.

Investment:

3-Session Package — $975

Sign Up Here

1:1 Private Coaching & Consulting – Premium

Work With Me More In-Depth

If you’re looking for deeper support and a more hands-on, personalized approach to your visibility and publicity, this is where we can really build momentum together.

Whether you’re preparing for a book launch or growing something already out in the world, we’ll focus on refining your message, strengthening your visibility, and moving forward with clarity and consistency.

Over the course of our time together, you’ll have dedicated support, personalized guidance, and space to ask questions, get feedback, and stay in motion—so you’re not navigating this alone.

Premium is my most in-depth level of support, offering a thoughtful blend of personalized strategy, creative guidance, and select done-for-you materials—all tailored to your goals, your voice, and your timeline.

Includes

🟣 Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals

🟣 5 50-minute Sessions – Focused on your publicity, book marketing, and overall visibility. In each session, you’ll receive strategy, feedback, guidance, and support to help you move forward with clarity and confidence

🟣 Direct Access & Support Between Sessions – Includes up to 2 hours of direct email or voice access to me so you can reach out with questions and receive feedback in real time

🟣 75 Media Contacts – A curated list of 75 aligned media outlets and contacts to support both immediate pitching and longer-term visibility. Including local, national, regional, and niche media contacts from my professional database (saving you dozens of hours searching)

🟣 Done-for-you Pitch Template + 5-10 Story Angles – A customized professional pitch template crafted by me, plus 5-10 story angles so you can feel confident knowing exactly what to say when you reach out to the media

🟣 Custom Visibility Roadmap – A personalized roadmap outlining your next steps across publicity, outreach, and broader marketing opportunities—so you know exactly what to focus on each month to build consistent visibility and momentum

🟣 Guidance on Book Marketing & Visibility Opportunities – Including social media direction, bookstore and shop outreach, influencers, book clubs, and more

Investment:

$5,000

Sign Up Here

The DIY PR Course & The Visibility Room

Self-Study Course + Live Support + 1:1

The DIY PR Course is a self-study program that shows you step-by-step how to get in the media.

Inside The Visibility Room, you have the option to join me live on Zoom for Q&A, support, and guidance as you move through the course and beyond. In this relaxed, open coaching environment, you can ask questions, get feedback on your pitches, story ideas, and receive real-time direction as you move forward.

From time to time, you may also enjoy bonus guest sessions with editors, podcast bookers, producers, and marketing experts.

For even more personalized support, you have the option to work with me 1:1.

Here’s what’s included:

🟡 Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals

🟡 3 50-minute Private 1:1 Sessions – Focused on your publicity and overall visibility. In each session, you’ll receive strategy, feedback, guidance, and support to help you move forward with clarity and confidence

🟡 Direct Access & Support – Includes up to 1 hour of email or voice support so you can reach out with questions and receive feedback in real time

🟡 Full Access to the DIY PR Course + The Visibility Room

Investment:

DIY PR Course — $297

The Visibility Room (4 Live Zoom Sessions + DIY PR Course) — $597

1:1 with Emily + The Visibility Room + DIY PR Course — $1,997

Learn More & Join Here

Full-Service PR & Publicity Representation

As your dedicated publicist, I handle the strategy, messaging, pitching, and follow-through—so you can stay focused on what you love most.

I work across all media types, including TV, radio, digital, print, and podcasts, and tailor outreach to national, local, regional, and niche outlets to support your book.

Full-service support is customized to your needs, timeline, and goals.

Investment:

$5,000 per month
(3-month minimum)

Availability is limited. Please schedule a discovery call.

Join me for a Complimentary Discovery Call

Schedule a complimentary discovery call so we can chat about your goals, what you’re working on, and how I can best support you.

For over a decade, I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to connect and learn more about how I can support you, too!

Book a Discovery Call

What People Say About Working with Emily

“If you’re looking to expand your influence, up your media presence, or attract new clients, then you’ll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”

– Lisa Fraley, Owner and Founder, Legal Coach & Attorney

“Emily has completely transformed the way we think, feel and act around marketing. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing."

– Kait Husmann, Co-Founder of Cook + Cure

“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”

– Deborah Acker, Intuitive Transformation & Truth Coach

“Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued.”

– Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.

“I owe a lot to Emily Florence. She is a PR master of strategic communications!"

– Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

“As someone who had little to no experience promoting, Emily gets straight to the point and actually teaches you what you need to know with no fluff. I am sincerely grateful for Emily!"

– Hallie Bull, Life Coach & Female Entrepreneur

Book a complimentary discovery call

Schedule a complimentary discovery call so we can discuss your needs, goals, and how I can best support you.

I look forward to speaking with you!

Book a Discovery Call