Make Your Work Known

Publicity & Visibility Coaching

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Make Your Work Known

Publicity & Visibility Coaching

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal
Emily Florence

Your Path to Greater Visibility Starts Here

You’ve created something you believe in—now it’s time for more people to know about it.

Publicity and visibility can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicity and visibility consultant here to help you get in the media, grow your visibility, and share your work in a way that feels clear, doable, and true to who you are.

For over 15 years, I’ve had the joy of working with authors, entrepreneurs, and creatives, helping them build credibility and create meaningful visibility through publicity and marketing.

I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance.

With a master’s degree in broadcast journalism, I bring a behind-the-scenes understanding of how media works from both sides.

I also built an online lifestyle community that grew to over 100,000 members and was named a Forbes Top 100 Website for Women—using the same simple publicity and marketing approach I share today.

More recently, my book, Even Better: Easier Ways to a Happier Life, was featured in Yahoo Finance as “The Feel-Good Book of 2024,” and my work has appeared in over 100 media outlets including Forbes, Entrepreneur, and Huffington Post.

Getting in the media and becoming more visible can help you grow your audience, build credibility, and open the door to opportunities like speaking engagements, partnerships, and book deals.

Whether you’re just getting started or you’re ready for the next level of visibility, I’ll help you simplify the process so you can share your work with more people and move forward with clarity, confidence, and ease.

I look forward to working with you!

Emily

Ways to Work Together

Private Coaching & Consulting

DIY PR Course

Choose the option that’s best for you.

1:1 Private Coaching & Consulting

 

In these focused private sessions, we’ll center on whatever is most important to you right now. You’ll receive personalized strategy, feedback, and guidance tailored to your goals so you can move forward with greater clarity and confidence.

Whether you’re just starting out or your work has been out in the world for years, it’s never too early—or too late—to grow your visibility and make your work known.

Together, we may focus on:

• Publicity, Visibility, and Marketing Strategy
• Media Targeting – Podcasts, Radio, TV, Digital, and Print
• Story Angles, Talking Points, and Messaging
• Pitch Development
• Media Coaching and Interview Preparation
• Email Newsletters, Social Media, and Online Visibility
• Getting your Work into Bookstores, Retail Spaces, Book Clubs, and Must-Have Lists
• Partnerships, Influencer and Celebrity Outreach, and Collaborations

Here’s What’s Included:

🟡 Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals.

🟡 1-Hour 1:1 Strategy Session – Focused on your publicity, visibility, and overall goals. In this private session, you’ll receive personalized strategy, feedback, guidance, and support. You’ll also receive action steps to help you move forward with clarity and confidence.

Investment: 

1-Hour Strategy Session — $347

Book Your Session

Three-Session Package — $995

Sign up for three 1-hour sessions and save $46.

Sign Up Here

1:1 Private Coaching & Consulting – Signature Package

 

My Signature Package is a great fit for those who want to dive deeper with personalized support, strategic resources, and someone to help keep them focused and moving forward.

Along with 1:1 sessions, you’ll receive between-session support, a done-with-you pitch template to help you reach the right people with greater clarity and confidence, and a personalized visibility roadmap.

Here’s What’s Included:

🔵  Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals.

🔵 4 Private 1:1 Sessions (50 minutes each) – Focused on your publicity, visibility, and overall goals. In each session, you’ll receive strategy, feedback, guidance, and support to help you move forward with clarity and confidence.

🔵 Between-Session Support – Receive email and/or voice note support during our time together for brief questions, feedback, and guidance between sessions (up to 1 hour).

🔵 Done-with-you Pitch Template + 5-10 Story Angles – Together we’ll craft a pitch template and 5-10 story angles so you’ll know exactly what to say and how best to position yourself.

🔵 Custom Visibility Roadmap – A personalized roadmap outlining your next steps and priorities across publicity, visibility, outreach, and marketing so you have a clear plan for moving forward.

Investment: 

Signature Package — $2,500

Get Started

1:1 Private Coaching & Consulting – Premium Package

 

Over the course of 3–4 months, we’ll work closely together to increase your visibility, create meaningful publicity opportunities, and help more people discover your work.

You’ll receive personalized strategy, guidance, and accountability so you can move forward with greater clarity and confidence.

The Premium Package is ideal for authors, entrepreneurs, creatives, and business owners who are looking for a higher level of support and a more hands-on approach to growing their visibility, credibility, and media opportunities.

Here’s What’s Included:

🟣 Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals.

🟣 5 Private 1:1 Sessions (50 minutes each) – Focused on your publicity, visibility, and overall goals. In each session, you’ll receive strategy, feedback, guidance, and support to help you move forward with clarity and confidence.

🟣 Between-Session Support – Receive email and/or voice note support during our time together for brief questions, feedback, and guidance between sessions (up to 1 hour).

🟣 Done-with-you Pitch Template + 5-10 Story Angles – Together we’ll craft a pitch template and 5-10 story angles so you’ll know exactly what to say, how to position yourself, and where to focus.

🟣 Custom Visibility Roadmap – A personalized roadmap outlining your next steps and priorities across publicity, visibility, outreach, and marketing so you have a clear plan for moving forward.

🟣 Marketing, Visibility & Growth Recommendations – Recommendations for social media, collaborations, bookstore and retail outreach, influencers, book clubs, must-have lists, and other opportunities to help more people discover your work.

🟣 50 Media Contacts –  A personalized list of media contacts curated from my professional PR database, so you don’t have to spend hours researching who to pitch or where to start. Media contacts may include national, regional, local, and niche outlets across TV, radio, podcasts, magazines, digital media, and print, depending on your goals.

Investment: 

$5,000

Sign Up Here

DIY PR Course

 

If you’d like to learn step-by-step how to get in the media, my DIY PR Course is a self-study program that teaches you everything you need to know to do your own publicity.

These six easy-to-follow modules walk you step-by-step—from shaping story ideas and crafting compelling pitches to confidently showing up once you’re booked.

Each lesson is just 20–30 minutes and includes video training and PDF workbooks.

There’s also a Bonus Library packed with powerful tools and resources designed to save you time, boost your confidence, and help you pitch like a pro.

The DIY PR Course gives you the complete step-by-step publicity system you can work through at your own pace.

🟢 Learn the complete publicity process from start to finish.

🟢 Get pitch templates and see real pitches the media said “Yes” to.

🟢 Work through the lessons whenever it fits your schedule.

DIY PR Course + 1:1 Session with Emily – Bundle

If you’d like personalized support, you can pair the DIY PR Course with a private 1-hour strategy session.

Bundle includes:

Everything in the DIY PR Course, plus:

🟡 1-Hour Private Session with Emily

🟡 Personalized feedback, guidance, and clear next steps

🟡 Thoughtful pre-work Welcome Form

DIY PR Course — $297

Get the course

DIY PR Course + 1:1 with Emily — $597

Save $47 with the bundle

Get the Bundle

Learn more

Emily Florence

Not sure which level of support is the best fit?

Join me for a Complimentary Discovery Call

 

Book a complimentary discovery call so we can talk about your goals and determine which level of support is the best fit.

For over 15 years I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to learn more about how I can support you, too!