Publicity & Book Marketing for Authors

Reach more readers and make your book known

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Publicity & Book Marketing for Authors

Reach more readers and make your book known

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal
Emily Florence

Publicity & Book Marketing Made Simple

 

Your Path to Greater Visibility Starts Here

You’ve created something you believe in—now it’s time for more people to know about it.

Publicity and book marketing can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicist and PR + book marketing consultant here to help you get in the media, grow your visibility, and share your work in a way that feels clear, doable, and true to who you are.

For over 15 years, I’ve had the joy of working with authors, entrepreneurs, and creatives, helping them build credibility and create meaningful visibility through publicity and marketing.

I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance.

With a master’s degree in broadcast journalism, I bring a behind-the-scenes understanding of how media works from both sides.

I also built an online lifestyle community that grew to over 100,000 members and was named a Forbes Top 100 Website for Women—using the same simple publicity and marketing approach I share today.

More recently, my book, Even Better: Easier Ways to a Happier Life, was featured in Yahoo Finance as “The Feel-Good Book of 2024,” and my work has appeared in over 100 media outlets including Forbes, Entrepreneur, and Huffington Post.

Getting in the media and becoming more visible can help you grow your audience, build credibility, and open the door to opportunities like speaking engagements, partnerships, and future book deals.

Whether you’re just getting started or you’re ready for the next level of visibility, I’ll help you simplify the process so you can reach more readers and move forward with clarity, confidence, and ease.

I look forward to working with you!

Emily

Ways to Work Together

There are three ways we can work together, depending on the level of support you’re looking for:

1:1 Private Coaching & Consulting

DIY PR Course + The Visibility Room (live support)

Full-Service PR & Publicity Representation

Read on to explore each option and find the best fit for you.

 

1:1 Private Coaching & Consulting Sessions

 

In these focused private sessions, you’ll receive personalized strategy and guidance tailored to your goals so you can move forward with clarity and confidence.

Whether you’re preparing for a book launch or your book has been out for years, it’s never too early—or too late—to grow your visibility and make your work known.

We may cover:

• Publicity, PR, and Book Marketing Strategy
• Media Targeting – Podcasts, Radio, TV, Digital, and Print
• Story Angles, Talking Points, and Messaging
• Pitch Development
• Media Coaching and Interview Preparation
• Email Newsletters, Social Media, and Visibility
• Getting Book Blurbs and Reader Reviews
• Getting your Book into Bookstores, Retail Spaces, and Book Clubs
• Opportunities for Partnerships, Connecting with Celebrities, Influencers, and Collaborations

Before your session, you’ll receive a Welcome Form so our time together is focused and aligned with your needs.

Investment: 

Single Session — $400

 Sign Up Here

3-Session Package — $975

Sign Up Here

1:1 Private Coaching & Consulting Packages

Work With Me More In-Depth

My Signature and Premium packages are for authors who are ready for a deeper level of publicity, marketing, and visibility support—with a trusted expert by their side.

Whether you’re preparing for a book launch or looking to build consistent visibility, together, we’ll focus on both publicity and book marketing—so you’re not only getting on podcasts and featured across print and digital media, but also receiving support and direction for social media, getting your book in bookstores and shops, reaching out to influencers, book clubs, and more.

Over 3–6 months, we’ll work closely together with ongoing guidance, feedback, and personalized support—so you can move forward with clarity, momentum, and confidence.

 

1:1 Private Coaching & Consulting – Signature

Includes

🟡 Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals

🟡 5 50-minute Sessions – Focused on your publicity, book marketing, and overall visibility

🟡 Done-for-You Pitch Template — A personalized, ready-to-send pitch crafted by me so you can feel confident reaching out to the media

🟡 5-10 Custom Talking Points and Story/Pitch Ideas – Tailored to your book so you have clear, compelling messages to share in interviews, features, and pitches

🟡 Media Contacts –  A curated list of 50 aligned media contacts from my professional database (including national, local, and niche outlets), saving you hours of searching and giving you clarity on exactly who to pitch

🟡 Guidance on Book Marketing & Visibility Opportunities – Including support around social media direction, getting your book in bookstores and shops, reaching out to influencers, book clubs, and more

🟡 Ongoing Guidance and Support as you move forward

🟡 Bonus: Full access to the DIY PR Course ($297 value) – This self-paced, 6-module course walks you step-by-step through how to get featured in the media and make your book known

Investment:

$3,500

Sign Up Here

 

1:1 Private Coaching & Consulting – Premium

Most In-Depth Level of Support

Premium is my most comprehensive consulting experience, offering a thoughtful blend of strategy, creative support, and done-for-you materials—all tailored to your goals, your voice, and your timeline.

You’ll receive everything included with Signature, along with more time together for deeper support over a longer period, a custom 6-month visibility roadmap so you know what to focus on and when, and the ability to reach out between sessions for email or voice support—especially helpful when questions come up or you want real-time feedback as you move forward.

Includes

🟣 Everything in Signature (done-for-you pitch template, 5–10 story angles, book marketing guidance, and bonus DIY PR Course), plus:

🟣 6 50-minute Sessions – Additional time together to deepen your strategy, refine your approach, and build stronger momentum

🟣 Ongoing Support Between Sessions – Email or voice access (up to 2 hours total) so you can reach out with questions and receive feedback in real time

🟣 Expanded Media Contacts – A curated list of 75 aligned media outlets and contacts to support both immediate pitching and longer-term visibility

🟣 Extended Visibility & Marketing Guidance – Including support around social media direction, getting your book in bookstores and shops, reaching out to influencers, book clubs, and more

🟣 Custom Visibility Roadmap – A 6-month personalized roadmap outlining your next steps across publicity, outreach, and broader marketing opportunities—so you know exactly what to focus on each month to build consistent visibility and momentum

Investment: 

$5,000

Sign Up Here

*If you’re not sure which option is the best fit for you, you’re welcome to book a complimentary discovery call with me here.

The DIY PR Course & The Visibility Room

Self-Study Course + Live Support + 1:1

The DIY PR Course is a self-study program that shows you step-by-step how to get in the media.

Inside The Visibility Room, you have the option to join me live on Zoom for Q&A, support, and guidance as you move through the course and beyond. In this relaxed, open coaching environment, you can ask questions, get feedback on your pitches, story ideas, and receive real-time direction as you move forward.

From time to time, you may also enjoy bonus guest sessions with editors, podcast bookers, producers, and marketing experts.

For even more personalized support you can join me for three private 1:1 sessions.

Ways to Join:

DIY PR Course — $297

The Visibility Room (Live Support + DIY PR Course) — $497

1:1 with Emily + The Visibility Room + DIY PR Course — $1,500

Explore the DIY PR Course & The Visibility Room

Full-Service PR & Publicity Representation

 

As your dedicated publicist, I handle the strategy, messaging, pitching, and follow-through—so you can stay focused on what you love most. 

I work across all media types, including TV, radio, digital, print, and podcasts, and tailor outreach to national, local, regional, and niche outlets to support your book.

Full-service support is customized to your needs, timeline, and goals.

Investment:

$5,000 per month
(3-month minimum)

Availability is limited. Please schedule a discovery call.

Emily Florence

Join me for a Complimentary Discovery Call

 

Schedule a complimentary discovery call so we can chat about your goals, what you’re working on, and how I can best support you.

For over a decade, I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to connect and learn more about how I can support you, too!