Welcome to the DIY PR Course
Enroll by July 31 for Two Live Coaching Calls
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July Bonus: Enroll in the DIY PR Course by July 31 and join me for two live group coaching and Q&A calls on August 13 and August 27 at 11:00 a.m. PT.
Bring your questions, pitches, and story ideas, and receive live feedback as you work through the course. Replays will be provided if you can’t attend live.
I’m excited to see you live!
You’ve created something you believe in.
Now it’s time for more people to know about it.
Publicity and visibility can feel overwhelming, but it doesn’t have to be. That’s why I created the DIY PR Course—a step-by-step program to walk you through everything you need to know to get in the media, and show up as your best self once you’re there.
If you’d like live support as you move through the course, you’re invited to work with me 1:1.
Hi, I’m Emily.
I’m a publicity and visibility consultant here to help you get in the media, grow your visibility, and share your work in a way that feels clear, doable, and true to who you are.
For over 15 years, I’ve had the joy of working with authors, entrepreneurs, and creatives, helping them build credibility and create meaningful visibility through publicity and marketing.
I’ve worked on bestselling books and iconic TV shows like American Idol, Gilmore Girls, and So You Think You Can Dance, and my own book Even Better: Easier Ways to a Happier Life was featured in Yahoo Finance as “The Feel-Good Book of 2024.”
With a master’s degree in broadcast journalism, I bring a behind-the-scenes understanding of how media works from both sides.
I also built an online lifestyle community that was named a Forbes Top 100 Website for Women—using the same simple publicity and marketing approach I share with you in this course.
Getting in the media and becoming more visible can help you grow your audience, build credibility, and open the door to opportunities like speaking engagements, partnerships, and book deals.
Whether you’re just getting started or you’re ready for the next level of visibility, the DIY PR Course will help you simplify the process so you can share your work with more people and move forward with clarity, confidence, and ease.
I look forward to welcoming you to DIY PR!
Emily
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
What’s Included in the DIY PR Course
These 6 easy-to-follow modules walk you step-by-step through how to get in the media—from shaping story ideas and crafting compelling pitches to confidently showing up once you’re booked.
Each lesson is just 20–30 minutes and includes video training showing you everything you need to know (and nothing you don’t).
For live support, you can work with me 1:1—where we meet on Zoom for coaching, feedback on your pitches, and real-time guidance as you move through the course and continue building your visibility.
Module 1: Essential First Steps for Successful PR and Publicity
Set yourself up for success with the right tools, clear goals, and the best types of media to focus on.
Module 2: What the Media Truly Wants From You
Discover what makes a story newsworthy, what every pitch must include, and start crafting stories the media will love.
Module 3: Getting to Know and Love the Media
Identify the best outlets for your message, who to contact, and how to build lasting relationships with editors, producers, and hosts.
Module 4: Pitching the Media: How to Do It and When to Send It
Learn who to pitch, how to pitch, and when to pitch (yes, timing matters!). Plus, create your own publicity plan and get access to real pitch templates that worked.
Module 5: What to do After You Pitch
Know exactly how and when to follow up, and what to have ready when the media says “yes.”
Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come
Confidently shine in interviews, avoid sounding sales-y, and make the most of every media opportunity for years to come.
Bonus Library
Along with the full course, you’ll also get access to a bonus library of powerful tools and resources designed to save you time, boost your confidence, and help you pitch like a pro.
210 U.S. Media Markets
Editorial Calendar: Know When to Send a Pitch
Interview Tips to Nail Media Appearances
Email Pitch Templates
Real Pitch Examples
More Real Pitch Examples
Your Welcome Video
Receive a warm welcome in our private member area, along with inspiration and guidance for this exciting new chapter.
Your Welcome Workbook
Gain clarity and insight into your business and life with this powerful workbook.
(Past students have shared that the Welcome Workbook alone is worth the entire course investment.)
Want Personalized Support?
Work with Me 1:1
For personalized support, you can work with me 1:1.
In these focused private sessions, you’ll receive personalized strategy, feedback, and guidance so you can move forward with greater clarity and confidence.
Here’s What’s Included:
🟣 Welcome Form – A thoughtful pre-work form so I can familiarize myself with you, your work, and your goals.
🟣 1-Hour 1:1 Strategy Session – Focused on your publicity, visibility, and overall goals.
🟣 Personalized strategy, feedback, and guidance.
🟣 Clear action items and next steps so you know what to focus on next.
🟣 Full Access to the DIY PR Course & Bonus Library.
Who This is For
If you’re an author, entrepreneur, coach, creative, or small business owner who’s ready to reach more people, build credibility, and grow your visibility — this was created with you in mind.
It’s a great fit if:
🔵 You’re ready to get in the media and boost your visibility, but you’d like expert support.
🔵 You want consistent guidance to help you stay focused and keep moving forward.
🔵 You’d like thoughtful feedback on pitches, stories, and publicity ideas.
🔵 You want encouragement so you can create steady momentum.
If this sounds like the kind of support and structure you’ve been wanting, you’ll feel right at home inside the program.
“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”
Deborah Acker, Intuitive Transformation & Truth Coach
Meet Emily Florence
A Quote I Live By
“Go confidently in the direction of your dreams. Live the life you have imagined.”
— Henry David Thoreau
Hi, I’m Emily.
I’m a publicity and visibility consultant here to help you get in the media, grow your visibility, and share your work in a way that feels clear, doable, and true to who you are.
For over 15 years, I’ve had the joy of working with authors, entrepreneurs, and creatives, helping them build credibility and create meaningful visibility through publicity and marketing.
I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—and I understand what captures attention and turns visibility into momentum.
With a master’s degree in Broadcast Journalism, I bring a behind-the-scenes understanding of how media works from both sides.
I also founded an online lifestyle community that was named a Forbes Top 100 Website for Women—using the same approachable publicity and marketing philosophy I share today.
More recently, my book, Even Better: Easier Ways to a Happier Life, was featured in Yahoo Finance as “The Feel-Good Book of 2024,” and my work has appeared in more than 100 media outlets, including Forbes, Entrepreneur, and Huffington Post.
Getting in the media and becoming more visible can help you grow your audience, build credibility, and open the door to opportunities like speaking engagements, partnerships, and book deals.
Whether you’re just getting started or you’re ready for the next level of visibility, I’m here to help simplify the publicity process so you can share your work with clarity, confidence, and ease.
Thank you for joining me. I’m happy you’re here!
Emily
“Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued.”
I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”
“If I was down to my last dollar I’d spend it on PR.”
– Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft
Enroll by July 31 for Two Live Coaching Calls
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Choose the option that’s best for you
DIY PR Course
- Immediate Access to the DIY PR Course including:
- Six Modules with Videos & Workbooks
- Pitch Email Templates
- Real Pitch Examples the Media Said “Yes” to
- Extensive Bonus Library of Resources
- Bonus: Enroll by July 31 for two live group coaching calls
DIY PR Course
2 Monthly Payments2 Payments of $149
- Immediate Access to the DIY PR Course including:
- Six Modules with Videos & Workbooks
- Pitch Email Templates
- Real Pitch Examples the Media Said “Yes” to
- Extensive Bonus Library of Resources
- Bonus: Enroll by July 31 for two live group coaching calls
DIY PR Course + 1:1 with Emily
Everything in the DIY PR Course, plus:
- 1-Hour Private Session with Emily
- A Thoughtful Pre-Work Welcome Form
- Personalized Strategy, Guidance & Feedback
- Clear Action Items and Next Steps
- Save $47 with the bundle
- Bonus: Enroll by July 31 for two live group coaching calls
I’ve read and agree to the Terms & Conditions.
Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.
FAQs
Is doing publicity hard?
Is doing publicity right for me?
It’s perfect for anyone looking to:
- Grow your business, book or brand.
- Get more clients, customers, fans and followers.
- Earn credibility and become recognized as a leader in your industry.
- Add media logos to your website or product to show people you’re the real deal.
- Stand out from the crowd and make your work known.
- Share your work with people all over the world.
Should I join if I'm not good at marketing myself?
I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.
You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Also, a good publicist charges $15,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.
How much time should I set aside?
The DIY PR Course average video lesson is 30-minutes and with worksheets, you’re looking at around 1 hour per lesson. You can completely go at your own pace.