Hi and welcome! 

Ever since I was a little girl, I’ve loved inspiring and supporting people to create happier, more fulfilled, easygoing lives. I also knew I was born an entrepreneur and the 9-5 office grind wasn’t for me – at least not for life.  

I’m honored to be the founder of Savvy Miss and to be able to work with so many of you in our Savvy tribe, in my one-one-one coaching and EveryDay Happy classI’m also thrilled to be the author of three books – two of which will be published next year (the other is buried in the yard – call it practice!).

Before founding Savvy Miss, I was an entertainment publicist working on award-winning TV shows including American IdolSo You Think You Can DanceGilmore GirlsBernie Mac and Malcolm in the Middle.  

Though publicity wasn’t my life-calling, I know first-hand the power of PR and created the DIY PR Course to show people how they too can get featured in the media and make their work known. 

I have a Master of Arts in Broadcast Journalism from Emerson College in Boston, a BA in Cultural Anthropology from the University of California at Santa Barbara and I’m a Certified Life, Life Purpose and Career Coach.  

I believe Thoreau said it best with, “Go confidently in the direction of your dreams! Live the life you’ve imagined.” I also believe we’re meant to be happy, kind and loving to ourselves. 

Thank you for being here. Be good to yourself today! 

Emily Florence



6 Fun Facts About Yours Truly

1.  I can say the alphabet backwards in under 10 seconds flat.

2.  At 20 years-old I took time off of college and went to Europe for four months by myself. The first month I lived in a flat in Florence, Italy with seven other people – I was the only American. The remainder of my trip I traveled everywhere I could.

That experience changed me to my core. Everything about it from traveling alone half-way across the world, meeting new people, seeing other ways of living, learning how to depend on myself, going out to dinner by myself, not complaining because I didn’t have anyone to complain to – I highly recommend traveling solo for everyone.

3.  I’ve lived in 8+ places in my life so far including: Ojai, San Diego, Santa Barbara, Florence, Italy, West Hollywood, Beverly Hills, Boston and New York City.

4.  I dropped out of law school after four days. I had no idea what I wanted to do with my life when I finished college and law school was something I applied for and got in to, so I went. And even though I felt really cool saying “I’m going to law school,” by my second day I knew that it wasn’t something I wanted—and if I stayed the only reason I’d be doing so was to prove to everyone that I could do it.

That was the moment in my life when I first realized that at the end of the day it didn’t matter what people thought or said about me, what mattered was how I felt. In making the decision to leave, I chose to live my life for me.

5.  I have a yellow lab pup named Harper who completely has my heart!

6.  Quotes I live by:

“Go confidently in the direction of your dreams, live the life you’ve imagined.” – Thoreau. And to accompany it a Chinese Proverb, “Those who say it cannot be done should not interrupt the person doing it.”

Learn those quotes and own them. Believe in yourself and follow your passion no matter who tells you otherwise.

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