Registration’s open. Save for a limited time!
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
DIY PR Course:
PR & Marketing Made Simple
Your Path to Greater Visibility Starts Here
You’ve built something you believe in—now it’s time more people know about it.
Navigating PR and marketing can feel overwhelming, but it doesn’t have to be.
Hi, I’m Emily. I’m a publicist and PR and digital marketing consultant and coach, here to help you simplify the process of promoting your business, book, or brand—so you can focus on what you love most.
For over a decade, I’ve helped entrepreneurs, authors, coaches, creatives, and companies gain visibility, build credibility, and make a bigger impact. I’ve represented bestselling books, award-winning films, and iconic TV shows like American Idol, Gilmore Girls, and So You Think You Can Dance. I know how to get the media’s attention—and how to turn that attention into real results.
PR and marketing aren’t just about getting noticed. The right strategy can lead to new clients, partnerships, speaking opportunities, book deals, and more. It builds trust with your audience, grows your reputation, and opens doors you didn’t even know were waiting.
My journey began with a Master’s in Broadcast Journalism from Emerson College, where I learned what makes a story truly compelling. That foundation led me to top-tier PR roles and, eventually, to starting my own company—a lifestyle community I grew from zero to 100,000 subscribers in less than two years. It was also honored as a Forbes Top 100 Website for Women.
More recently, my book Even Better: Easier Ways to a Happier Life was named The Feel-Good Book of 2024 by Yahoo Finance, and my work has been featured in Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.
The secret? Savvy, heartfelt PR and marketing—the kind I’ll help you create, too.
In this much-loved program, I break down the PR process and guide you through the exact steps to build visibility for your business, book, or brand.
In six easy-to-follow modules, I share with you everything you need to know—from crafting compelling pitches to securing media coverage and everything in between.
You’ll even receive email pitch templates and examples of real pitches the media said “Yes!” to.
Register now and find out how to:
Craft attention-grabbing pitches that capture journalists’ interest and stories the media will say “yes!” to.
Leverage your business with proven techniques for generating buzz on podcasts, radio, TV, and online media.
Establish true confidence in yourself and feel comfortable when stepping into the spotlight.
I look forward to welcoming you to this special program!
Emily
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson, Entrepreneur, Author, Founder of all things Virgin
“Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”
Group Coaching Option
Small Group Coaching + DIY PR Course
If you’re ready to attract more clients, readers, fans, and opportunities—but aren’t sure where to start—this small group coaching experience is for you!
You’ll get live support, proven strategy, and full access to my step-by-step DIY PR Course, so you’re not doing it alone.
2 Months of Group Support + DIY PR Course Includes:
✅ 4 Biweekly Group Coaching Calls — Live Zoom calls with hot seat coaching, strategy, and support. Join me and like-minded people for live group coaching and Q&A calls, where I’ll answer questions and offer expert guidance for publicity, PR, marketing and visibility.
✅ Full Access to the DIY PR Course ($497 value) — Your step-by-step roadmap to getting visibility, media features, and podcast bookings
✅ Expert guidance and accountability to take real action and grow your visibility
Build your visibility with confidence—in a supportive space designed to help you grow your book, business, or brand.
Live calls take place every other Thursday at 11 AM Pacific Time. Can’t make it live? No worries—every session will be recorded and shared with you to watch on your own time.
*Space is limited to keep the experience personal and impactful.
What’s Included in the DIY PR Course:
These easy-to-follow modules will walk you through the entire PR process, from crafting compelling pitches to securing media coverage and everything in between. The average video is 30 minutes and is designed to empower you with practical skills and actionable insights — making it a breeze to learn everything you need to know and nothing you don’t!
Module 1: Essential First Steps for Successful PR and Publicity
Set yourself up for successful PR and Publicity from the start. Here, you’ll learn three essential tools to put in place that will help you from the get-go.
Plus, determine your top goals, discover the best types of media to focus on, and establish a healthy mindset for putting yourself out there.
Module 2: What the Media Truly Wants From You
In this module, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.
You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.
Lastly, you’ll begin crafting stories the media will fall in love with.
Module 3: Getting to Know and Love the Media
Find out the media outlets that are best for you to target and learn who to contact at media outlets.
Plus, discover how to find contact information for media and build mutually beneficial relationships with editors, producers, hosts and more.
Module 4: Pitching the Media: Everything You Need to Know
Learn everything you need to know about pitching the media, including who to pitch, how to pitch, what to pitch, and when to pitch (even the best days and times!).
Plus, create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.
Bonus – Get access to pitch templates and real examples of pitches the media said ‘yes’ to.
Module 5: What to do After You Pitch
In this module, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.
You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!
Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come
In this final module, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.
You’ll also find out easy ways to maximize media placements for years to come.
Bonus Library
Gain access to a wealth of resources in this extensive bonus library. Here you’ll find pitch templates and real examples of pitches the media said “Yes” to and tools to streamline your efforts and maximize results.
210 U.S. Media Markets
Editorial Calendar: Know When to Send a Pitch
Interview Tips to Nail Media Appearances
Email Pitch Templates
Real Pitch Examples
Real Pitch Examples
Your Welcome Video
Receive a warm welcome in our private member area with inspiration and advice for this new chapter in your life.
Your Welcome Workbook
Get great insight and clarity into your business and life with this powerful workbook.
(Past students have said the Welcome Workbook alone is worth the entire course investment.)
“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”
Meet Emily Florence
Quote I live by:
“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”
– Joseph Campbell
Hi, I’m Emily Florence, the author of Even Better: Easier Ways to a Happier Life, named The Feel-Good Book of 2024 by Yahoo Finance. I’m an award-winning writer, PR and digital marketing consultant, certified coach, and eternal optimist who believes life gets better when we step off the sidelines of our own lives, say yes to what’s calling us, and finally stop being so hard on ourselves.
Whether through my book, coaching, or PR and marketing consulting, I help people move forward with clarity, confidence, and joy—and a lot less pressure to do it all perfectly. My work focuses on meaningful visibility and includes strategy, launches, media coaching, lead magnets, digital funnels, and growing purpose-driven businesses and communities online.
After beginning my career in PR and publicity in Beverly Hills—where I had the joy of working on bestselling books and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—I felt called to create something more personal and purposeful. That calling led me to launch EveryDay Happy, a lifestyle community that grew to over 100,000 members and was named a Forbes Top 100 Website for Women. It also won multiple awards, including two w3 Awards for Best Writing and Best Lifestyle Website.
Since then, I’ve worked with hundreds of entrepreneurs, authors, coaches, and brands—helping them clarify their message, connect with the right people, and grow with more ease and heart.
I hold a Master’s in Broadcast Journalism from Emerson College, a Bachelor’s in Cultural Anthropology from UC Santa Barbara, and I’m a certified life, life purpose, and career coach. My work and I have been honored to be featured in major media outlets including Forbes, Entrepreneur, Yahoo Finance, The Huffington Post, and the Los Angeles Business Journal.
Thank you for joining me—I’m happy you’re here!
Emily
I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”
“If I was down to my last dollar I’d spend it on PR.”
Registration’s open. Save for a limited time!
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Choose the Best Option for You
DIY PR Course
- Price goes up to $497 soon.
- 6 Modules including Videos and Workbooks
- Instant Access to all Course Materials in our Private Member Area
- Pitch Email Templates
- Real Pitch Examples the Media Said “Yes” to
- Library of Bonus Resources
- *Pay in full, or in 4 monthly payments.
Live Group Coaching
- Price goes up to $997 soon. Space is limited!
- Everything included in the DIY PR Course
- 4 Biweekly Live Group Zoom Sessions
- Q&A, Hot Seat Coaching, Expert Strategy, and Real-Time Feedback
- A Supportive, Small-Group Environment
- *Pay in full, or in 4 monthly payments.
Want Extra Support?
- Want extra support as you go through the course or group coaching?
- Book a 1-hour 1:1 Strategy Session with Emily and get:
Personalized help when you need it
Clarity, feedback, and expert guidance
This is the perfect add-on to the DIY PR Course or Group Coaching. Book anytime!
I’ve read and agree to the Terms & Conditions.
Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.
FAQs
Is doing PR hard?
Is PR and publicity right for me?
It’s perfect for anyone looking to:
- Grow your business, book or brand.
- Get more clients, customers, fans and followers.
- Earn credibility and become recognized as a leader in your industry.
- Add media logos to your website or product to show people you’re the real deal.
- Stand out from the crowd and make your work known.
- Share your work with people all over the world.
Should I join your program if I'm not good at marketing myself?
I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.
You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.
How much time should I set aside?
Group Coaching calls will run 1-2 hours and One-on-One Publicity calls will run 1-hour.
What if I want to target media outside the United States?
Is there a refund policy?
You have 3 days after purchasing to receive a full refund no questions asked. Simply notify our team within 3 days of purchasing by sending an email to Team@EmilyFlorence.com.
Who can I contact with other questions?
Email any questions to Team@EmilyFlorence.com and we’ll get back to you soon. 🙂