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DIY PR Course
Simple PR & Publicity Strategies to Get You Seen, Heard & Known
You’ve built something you believe in — now it’s time the world knows about it.
Maybe you’ve wondered how to get featured on podcasts, land media coverage, or finally share your story in a bigger way — but the process feels confusing, intimidating, or out of reach without hiring a pricey PR firm.
The good news? It doesn’t have to be that way!
Hi, I’m Emily — a publicist and PR consultant who’s spent over a decade helping entrepreneurs, authors, and creatives grow their reach and credibility.
In this step-by-step course, I’ll show you exactly how to promote your business, book, or brand with ease — so you can focus on what you love most while finally getting the recognition you deserve.
For over a decade, I’ve had the joy of helping entrepreneurs, authors, and creatives grow their visibility and credibility. I’ve represented bestselling books, award-winning films, and iconic TV shows like American Idol, Gilmore Girls, and So You Think You Can Dance.
I also built a lifestyle community that grew to 100,000 members in under two years and was honored as a Forbes Top 100 Website for Women. More recently, my book Even Better: Easier Ways to a Happier Life was named The Feel-Good Book of 2024 by Yahoo Finance.
My work and I have been featured in over 100 media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal — and now I’m excited to share the same proven publicity strategies with you inside the DIY PR Course.
By the end of this course, you’ll not only know how to get media attention — you’ll see how simple the process can be, and have the tools, confidence, and strategy to keep growing your visibility for years to come.
I look forward to welcoming you to this special program!
Emily
About the DIY PR Course
The DIY PR Course is a step-by-step, 6-module program that walks you through exactly how to get into the media and grow your visibility.
Each module includes 20–30 minutes of clear, actionable lessons (no fluff!), designed to give you everything you need to know to confidently promote yourself, your book, or your business.
Inside, you’ll learn how to:
- Craft attention-grabbing pitches journalists and podcast hosts will say “yes” to
- Get featured on podcasts, TV, radio, and online media — without needing expensive PR agencies
- Grow your reputation and credibility so opportunities like clients, speaking gigs, or book deals come to you
- Show up with confidence in interviews and make the most of every media placement
You’ll also get:
- Real pitch templates
- Actual examples of pitches that got a “yes” from the media
- A bonus library of tools and resources to save you time and maximize your results
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson, Entrepreneur, Author, Founder of all things Virgin
“If you’re looking to expand your influence, up your media presence, or attract new clients, then you’ll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”
Lisa Fraley, Owner and Founder, Legal Coach & Attorney
“Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”
Small Group Support Option
DIY PR Course + Small Group Support
If you’re ready to attract more clients, readers, fans, and opportunities — but don’t want to do it alone — this experience is for you!
Along with full access to the DIY PR Course, you’ll get 3 months of small group support with 6 live Zoom calls. On each call, I’ll dive deeper into publicity and marketing, answer your questions, and offer hot seat coaching to give you clarity, confidence, and next steps.
What’s Included with Small Group Support
✅ DIY PR Course ($497 value) — Your step-by-step roadmap to getting visibility, media features, and podcast bookings
✅ 6 Live Group Calls (over 3 months) — Every other week, join me for live Q&A, hot seat coaching, and deeper dives into PR, publicity, and marketing. You’ll leave each call with more clarity, momentum, and excitement for your next steps
✅ Encouragement and accountability to help you take action and grow your visibility
✅ Replays available for every call, plus the option to submit questions in advance if you can’t make it live
✨ Live calls take place every other Thursday at 11 AM Pacific Time. Can’t make it live? No worries — every session will be recorded so you can watch it on your own time.
Space is limited to keep the experience personal and impactful.
What’s Included in the DIY PR Course:
These 6 easy-to-follow modules walk you through the entire PR process — from crafting compelling pitches to securing media coverage and confidently showing up in the spotlight.
Each lesson is just 20–30 minutes and packed with practical, actionable insights — giving you everything you need (and nothing you don’t).
Module 1: Essential First Steps for Successful PR and Publicity
Set yourself up for success with the right tools, clear goals, and the best types of media to focus on.
Module 2: What the Media Truly Wants From You
Discover what makes a story newsworthy, what every pitch must include, and start crafting stories the media will love.
Module 3: Getting to Know and Love the Media
Identify the best outlets for your message, who to contact, and how to build lasting relationships with editors, producers, and hosts.
Module 4: Pitching the Media: Everything You Need to Know
Learn who to pitch, how to pitch, and when to pitch (yes, timing matters!). Plus, create your own publicity plan and get access to real pitch templates that worked.
Module 5: What to do After You Pitch
Know exactly how and when to follow up, and what to have ready when the media says “yes.”
Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come
Confidently shine in interviews, avoid sounding sales-y, and make the most of every media opportunity for years to come.
Bonus Library
Along with the full course, you’ll get access to an extensive bonus library of tools and resources to streamline your efforts and maximize results.
These resources are designed to save you time, boost your confidence, and give you everything you need to pitch like a pro.
210 U.S. Media Markets
Editorial Calendar: Know When to Send a Pitch
Interview Tips to Nail Media Appearances
Email Pitch Templates
Real Pitch Examples
Real Pitch Examples
Your Welcome Video
Receive a warm welcome in our private member area with inspiration and advice for this exciting new chapter.
Your Welcome Workbook
Get great insight and clarity into your business and life with this powerful workbook.
(Past students have said the Welcome Workbook alone is worth the entire course investment.)
“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”
Meet Emily Florence
Quote I live by:
“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”
– Joseph Campbell
Hi, I’m Emily Florence — author of Even Better: Easier Ways to a Happier Life, named The Feel-Good Book of 2024 by Yahoo Finance, and a PR consultant who’s helped hundreds of entrepreneurs and authors grow their visibility.
I’ve had the joy of working on bestselling books, award-winning films, and iconic TV shows like American Idol and Gilmore Girls, and my work has been featured in over 100 media outlets including Forbes, Entrepreneur, and The Huffington Post.
Now, I’m excited to share the same proven publicity strategies with you — so you can confidently share your story, grow your credibility, and attract more of the opportunities you deserve.
I hold a Master’s in Broadcast Journalism, a Bachelor’s in Cultural Anthropology, and I’m a certified life, life purpose, and career coach.
Thank you for joining me—I’m happy you’re here!
Emily
I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”
“If I was down to my last dollar I’d spend it on PR.”
Registration’s open. Save for a limited time!
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Choose the Best Option for You
DIY PR Course
- Price goes up to $497 soon.
- 6 Modules including Videos and Workbooks
- Instant Access to all Course Materials in our Private Member Area
- Pitch Email Templates
- Real Pitch Examples the Media Said “Yes” to
- Bonus Library of Resources & Tools
Live Group Support
- Space is limited.
- Everything included in the DIY PR Course
- 6 Biweekly Live Group Zoom Sessions
- Get Your Questions Answered
- Hot Seat Coaching, Expert Strategy, and Real-Time Feedback
- A Supportive, Small-Group Environment
1-Hour Session with Emily
- Want One-on-One Support from Emily?
- Book a 1-Hour Coaching & Strategy Session to Receive:
Guidance, Feedback and Support on your Pitch Templates, Media Strategy & Talking Points
Get Your Questions Answered
More Clarity, Confidence & Actionable Steps
I’ve read and agree to the Terms & Conditions.
Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.
FAQs
Is doing publicity hard?
No. Not when you have the right tools. I created this program to be straightforward and step-by-step, so you’ll feel confident knowing exactly what to do and what not to do when working with the media.
Is doing publicity right for me?
Publicity is for you if you’re an entrepreneur, author, coach, writer, artist, trainer, healer, mentor, small business owner or someone who wants to be a guest on podcasts, get in magazines, TV, radio, newspapers, and/or online media.
It’s perfect for anyone looking to:
- Grow your business, book or brand.
- Get more clients, customers, fans and followers.
- Earn credibility and become recognized as a leader in your industry.
- Add media logos to your website or product to show people you’re the real deal.
- Stand out from the crowd and make your work known.
- Share your work with people all over the world.
Should I join your program if I'm not good at marketing myself?
I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.
You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Not at all. All that matters to a journalist is the person they’re working with knows how to pitch. (Everything you need to know is in this course.)
Also, a good publicist charges $15,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.
How much time should I set aside?
Group Coaching calls will run 1-2 hours and One-on-One Publicity calls will run 1-hour.
What if I want to target media outside the United States?
Is there a refund policy?
You have 3 days after purchasing to receive a full refund no questions asked. Simply notify our team within 3 days of purchasing by sending an email to Team@EmilyFlorence.com.
Who can I contact with other questions?
Email any questions to Team@EmilyFlorence.com and we’ll get back to you soon. 🙂