PR & Marketing Made Simple

Your Path to Visibility Starts Here!

Registration is Open. Enjoy a limited-time savings!

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Your Business, Book, or Brand is only as successful as your PR & Marketing strategy and here’s the truth… It doesn’t have to be as hard or scary as you may think!

 

DIY PR Course, Group Coaching & 1:1 Consulting

 

You’ve built something you believe in—and now you’re ready for more people to know about it.

Navigating PR and marketing can be tricky, and that’s where I come in.

Hi, I’m Emily. I’m a publicist and PR & marketing consultant and coach, here to help you tackle the challenging parts of promoting your business, book, or brand—so you can focus on what you love doing most.

For over a decade, I’ve helped entrepreneurs, authors, coaches, creatives, and brands gain visibility, build credibility, and make a bigger impact. I’ve represented bestselling books, award-winning films, and iconic TV shows like American Idol, Gilmore Girls, and So You Think You Can Dance. I know how to get the media’s attention—and how to turn that attention into real, meaningful results.

PR and marketing aren’t just about getting noticed—they’re about creating meaningful opportunities. The right strategy can lead to new clients, speaking invitations, and exciting collaborations. It can open doors to possibilities you never imagined, helping you achieve your goals with greater ease.

My book, Even Better: Easier Ways to a Happier Life, was recently named The Feel-Good Book of 2024 by Yahoo Finance. And my work and I have been honored to be featured in major media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.

This was all thanks to savvy PR and marketing that I’ll show you how to do too!

My love for PR and marketing began when I earned my Master of Arts in Broadcast Journalism from Emerson College, where I learned what makes a story compelling to the media. This foundation led me to an exciting career in top-tier PR, where I gained invaluable experience that I now apply to help my clients and coaching students achieve their own breakthroughs.

As an entrepreneur myself, I founded a lifestyle community that grew from 0 to 100,000 subscribers in less than two years and was named a Forbes Top 100 Website for Women—all thanks to the smart, strategic PR and marketing efforts that I’ll help you put in place too.

Whether you’re looking to get more clients, launch your book, or build credibility, I’m here to simplify the process and help you feel confident and at ease, knowing you’re supported every step of the way.

I look forward to welcoming you to this special program!

Emily

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

– Richard Branson, Entrepreneur, Author, Founder of all things Virgin

Emily Florence

Emily Florence

In this much-loved program, I break down the PR process and guide you through the exact steps to build visibility for your business, book, or brand.

In six easy-to-follow modules, I share with you everything you need to know—from crafting compelling pitches to securing media coverage and everything in between.

You’ll even receive email pitch templates and examples of real pitches the media said “Yes!” to.

Learn how to:

Craft attention-grabbing pitches that capture journalists’ interest and stories the media will say “yes!” to.

Leverage your business with proven techniques for securing press coverage and generating buzz on podcasts, radio, TV, and online media.

Establish true confidence in yourself and feel comfortable when stepping into the spotlight.

“If you’re looking to expand your influence, up your media presence, or attract new clients, then you’ll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”
Lisa Fraley, Owner and Founder, Legal Coach & Attorney
“I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart – yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”
Lisa Luckenbach, Owner and Founder, WiggleLess® LLC
“Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”
Kait Husmann, Co-Founder of Cook + Cure

Work with Emily for One-on-One PR & Marketing

Imagine feeling clear, confident, and fully supported as you take your business, book, or brand to the next level—knowing you have a strategy that works and a guide by your side every step of the way.

Whether you’re launching something new, expanding your reach, or positioning yourself as a thought leader, I’ll help you develop a tailored, results-driven strategy that fits seamlessly into your schedule and aligns with your goals.

With my hands-on support, you’ll have a clear roadmap and the materials you need to grow your audience, attract opportunities, and increase visibility—with ease.

And if you don’t want to handle PR and marketing yourself, I can connect you with a trusted VA (or work with your existing team member) to ensure everything is implemented seamlessly. You’ll still receive expert strategy, guidance, and oversight—without adding to your plate.

What’s Included:

✅ Welcome Workbook – Before we dive in, you’ll share your goals, challenges, and vision, so our sessions are tailored specifically to you.

Personalized Media & Marketing Strategy – I’ll create a customized strategy designed to elevate your visibility and align with your unique goals.

Four 1-Hour Strategy Sessions – Together, we’ll refine your PR and marketing strategy, enhance your messaging, and provide continuous guidance, accountability, and support.

Pitch Template – I’ll craft you a professional pitch template, tailored to your goals, so you can confidently reach out to podcasts, media outlets, and strategic partners—without the stress of figuring out what to say.

Key Talking Points & Story Development – I’ll help you pinpoint compelling talking points and co-create powerful narratives that will engage your audience and grab media attention.

✅ Media Coaching – If interviews, podcasts, or speaking opportunities arise, I’ll help you refine your messaging so you show up with confidence.

✅ Email, Text & Voice Support (Up to 1 Hour) – Get expert feedback, guidance, and answers between sessions, so you’re never left wondering what to do next.

Full Access to the DIY PR Course – A step-by-step online program you can return to anytime for a refresher, packed with proven strategies to help you navigate PR and marketing with confidence.

✅ Implementation Support with a VA (Optional) – If you’d prefer not to manage PR and marketing yourself, I can introduce you to a trusted VA or work alongside your team member to implement your strategy—so you can focus on what you do best.

This is your chance to have an experienced PR and marketing consultant by your side, providing expert strategy, hands-on support, and the tools you need to grow with confidence!

Investment & Flexibility

$2,500 for the 1-Month Package

($2,500 each additional month if you’d like ongoing support.)

Space is limited.

Work with Emily in Group Coaching

Join me and fellow students for six live group visibility & PR coaching and Q&A sessions, where I’ll personally answer questions and offer additional support and guidance.

During our live sessions, we’ll dive deep into key visibility, marketing and PR strategies, including how to navigate the world of media exposure.

You’ll receive the latest marketing and publicity information, tips, tools and guidance to help you amplify your media exposure and inspire and empower you on your journey.

In this intimate and supportive group environment with like-minded people, I’ll offer personalized support, hot seat coaching, and answer your questions.

*Live calls take place every Thursday at 11 AM Pacific Time. If you can’t make it live, don’t worry—the sessions will be recorded, and replays will be available for you to watch at your convenience.

* Space is limited to ensure personalized attention. Reserve your spot today!

DIY PR

What’s Included in the DIY PR Course:

These easy-to-follow modules will walk you through the entire PR process, from crafting compelling pitches to securing media coverage and everything in between. The average video is 30 minutes and is designed to empower you with practical skills and actionable insights — making it a breeze to learn everything you need to know and nothing you don’t!

Module 1: Essential First Steps for Successful PR and Publicity

Set yourself up for successful PR and Publicity from the start. Here, you’ll learn three essential tools to put in place that will help you from the get-go.

Plus, determine your top goals, discover the best types of media to focus on, and establish a healthy mindset for putting yourself out there.

Module 2: What the Media Truly Wants From You

In this module, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.

You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

Lastly, you’ll begin crafting stories the media will fall in love with.

Module 3: Getting to Know and Love the Media

Find out the media outlets that are best for you to target and learn who to contact at media outlets.

Plus, discover how to find contact information for media and build mutually beneficial relationships with editors, producers, hosts and more.

Module 4: Pitching the Media: Everything You Need to Know

Learn everything you need to know about pitching the media, including who to pitch, how to pitch, what to pitch, and when to pitch (even the best days and times!).

Plus, create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.

Bonus – Get access to pitch templates and real examples of pitches the media said ‘yes’ to.

Module 5: What to do After You Pitch

In this module, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.

You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!

Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come

In this final module, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.

You’ll also find out easy ways to maximize media placements for years to come.

Bonus Library 

Gain access to a wealth of resources in this extensive bonus library. Here you’ll find pitch templates and real examples of pitches the media said “Yes” to and tools to streamline your efforts and maximize results. 

210 U.S. Media Markets

Editorial Calendar: Know When to Send a Pitch

Interview Tips to Nail Media Appearances

Email Pitch Templates

Real Pitch Examples

Real Pitch Examples

Your Welcome Video

Receive a warm welcome in our private member area with inspiration and advice for this new chapter in your life.

Your Welcome Workbook

Get great insight and clarity into your business and life with this powerful workbook.

(Past students have said the Welcome Workbook alone is worth the entire course investment.)

“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”

Deborah Acker, Intuitive Transformation & Truth Coach

Meet Emily Florence

 

Quote I live by:

“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”

– Joseph Campbell

 

Hi, I’m Emily Florence, the author of Even Better: Easier Ways to a Happier Life, recognized as “The Feel-Good Book of 2024” by Yahoo. I’m an award-winning writer and journalist, as well as a seasoned publicist, PR and marketing consultant, and business growth strategist. I’m also a certified life, life purpose, and career coach.

As the founder and former CEO of EveryDay Happy, I had the honor of leading a lifestyle community that I built from the ground up and was recognized as a Forbes Top 100 Website for Women and a w3 Award Winner for Best Writing for a Lifestyle Website and Best Lifestyle Website.

Throughout my career as a publicist, I’ve represented award-winning films, books, entrepreneurs, and iconic TV shows including American IdolGilmore Girls, and So You Think You Can Dance.

My work has been featured in several prominent media outlets including Forbes, Entrepreneur, Yahoo FinanceThe Huffington Post, and the Los Angeles Business Journal.

I hold a Master of Arts in Broadcast Journalism from Emerson College in Boston and a Bachelor of Arts in Cultural Anthropology from the University of California, Santa Barbara.

For over a decade, I’ve helped authors, coaches, entrepreneurs, creatives and companies get in the media and grow their businesses, books, and brands.

I look forward to helping you too!

Emily

“Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued.”
Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.
“As someone who had little to no experience promoting, this course has changed my life. Emily gets straight to the point and actually teaches you what you need to know with no fluff. I’ve taken many courses on a myriad of topics throughout my career and this course is truly a breath of fresh air. It’s easy to follow and you can go at your own pace.

I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”

Hallie Bull, Life Coach & Female Entrepreneur

“If I was down to my last dollar I’d spend it on PR.”

– Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

Registration is Open. Enjoy a limited-time savings!

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Choose the Best Option for You

P.S. Want Emily to be your dedicated publicist and do it for you? Check out her PR and Publicity services here

I’ve read and agree to the Terms & Conditions.

Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.

FAQs

Is doing PR hard?
No. Not when you have the right tools. I created this program to be straightforward and step-by-step, so you’ll feel confident knowing exactly what to do and what not to do when working with the media.
Is PR and publicity right for me?
PR and publicity is for you if you’re an entrepreneur, author, coach, writer, artist, trainer, healer, mentor, small business owner or someone who wants to be a guest on podcasts, get in magazines, TV, radio, newspapers, and/or online media.

It’s perfect for anyone looking to:

  • Grow your business, book or brand.
  • Get more clients, customers, fans and followers.
  • Earn credibility and become recognized as a leader in your industry.
  • Add media logos to your website or product to show people you’re the real deal.
  • Stand out from the crowd and make your work known.
  • Share your work with people all over the world.

 

Should I join your program if I'm not good at marketing myself?
Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there. (Not to mention practice!)

I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.

You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Not at all. All that matters to a journalist is the person they’re working with knows how to pitch. (Everything you need to know is in this course.)

Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.

How much time should I set aside?
The DIY PR Course average video lesson is 30-minutes and with worksheets, you’re looking at 1-2 hours per lesson. You have lifetime access to the course and can completely go at your own pace.

Group Coaching calls will run 1-2 hours and One-on-One Publicity calls will run 1-hour.

What if I want to target media outside the United States?
Wonderful! The tools you learn can be used to get media attention anywhere in the world.
Is there a refund policy?

You have 3 days after purchasing to receive a full refund no questions asked. Simply notify our team within 3 days of purchasing by sending an email to Team@EmilyFlorence.com.

Who can I contact with other questions?

Email any questions to Team@EmilyFlorence.com and we’ll get back to you soon. 🙂

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