PR & Marketing Made Simple
Your Path to Visibility Starts Here!
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Your Business, Book, or Brand is only as successful as your PR & Marketing strategy and here’s the truth… It doesn’t have to be as hard or scary as you may think!
DIY PR Course, Group Coaching & 1:1 Consulting
You’ve built something you believe in—and now you’re ready for more people to know about it.
Navigating PR and marketing can be tricky, and that’s where I come in.
Hi, I’m Emily. I’m a publicist and PR & marketing consultant and coach, here to help you tackle the challenging parts of promoting your business, book, or brand—so you can focus on what you love doing most.
For over a decade, I’ve helped entrepreneurs, authors, coaches, creatives, and brands gain visibility, build credibility, and make a bigger impact. I’ve represented bestselling books, award-winning films, and iconic TV shows like American Idol, Gilmore Girls, and So You Think You Can Dance. I know how to get the media’s attention—and how to turn that attention into real, meaningful results.
PR and marketing aren’t just about getting noticed—they’re about creating meaningful opportunities. The right strategy can lead to new clients, speaking invitations, and exciting collaborations. It can open doors to possibilities you never imagined, helping you achieve your goals with greater ease.
My book, Even Better: Easier Ways to a Happier Life, was recently named The Feel-Good Book of 2024 by Yahoo Finance. And my work and I have been honored to be featured in major media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.
This was all thanks to savvy PR and marketing that I’ll show you how to do too!
My love for PR and marketing began when I earned my Master of Arts in Broadcast Journalism from Emerson College, where I learned what makes a story compelling to the media. This foundation led me to an exciting career in top-tier PR, where I gained invaluable experience that I now apply to help my clients and coaching students achieve their own breakthroughs.
As an entrepreneur myself, I founded a lifestyle community that grew from 0 to 100,000 subscribers in less than two years and was named a Forbes Top 100 Website for Women—all thanks to the smart, strategic PR and marketing efforts that I’ll help you put in place too.
Whether you’re looking to get more clients, launch your book, or build credibility, I’m here to simplify the process and help you feel confident and at ease, knowing you’re supported every step of the way.
I look forward to welcoming you to this special program!
Emily
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson, Entrepreneur, Author, Founder of all things Virgin
Emily Florence
In this much-loved program, I break down the PR process and guide you through the exact steps to build visibility for your business, book, or brand.
In six easy-to-follow modules, I share with you everything you need to know—from crafting compelling pitches to securing media coverage and everything in between.
You’ll even receive email pitch templates and examples of real pitches the media said “Yes!” to.
Learn how to:
Craft attention-grabbing pitches that capture journalists’ interest and stories the media will say “yes!” to.
Leverage your business with proven techniques for securing press coverage and generating buzz on podcasts, radio, TV, and online media.
Establish true confidence in yourself and feel comfortable when stepping into the spotlight.
Work with Emily for One-on-One PR & Marketing
Imagine feeling clear, confident, and fully supported as you take your business, book, or brand to the next level—knowing you have a strategy that works and a guide by your side every step of the way.
Whether you’re launching something new, expanding your reach, or positioning yourself as a thought leader, I’ll help you develop a tailored, results-driven strategy that fits seamlessly into your schedule and aligns with your goals.
With my hands-on support, you’ll have a clear roadmap and the materials you need to grow your audience, attract opportunities, and increase visibility—with ease.
And if you don’t want to handle PR and marketing yourself, I can connect you with a trusted VA (or work with your existing team member) to ensure everything is implemented seamlessly. You’ll still receive expert strategy, guidance, and oversight—without adding to your plate.
What’s Included:
✅ Welcome Workbook – Before we dive in, you’ll share your goals, challenges, and vision, so our sessions are tailored specifically to you.
✅ Personalized Media & Marketing Strategy – I’ll create a customized strategy designed to elevate your visibility and align with your unique goals.
✅ Four Weekly 1-Hour Strategy Sessions – Together, we’ll refine your PR and marketing strategy, enhance your messaging, and provide continuous guidance, accountability, and support.
✅ Pitch Template – I’ll craft you a professional pitch template, tailored to your goals, so you can confidently reach out to podcasts, media outlets, and strategic partners—without the stress of figuring out what to say.
✅ Key Talking Points & Story Development – I’ll help you pinpoint compelling talking points and co-create powerful narratives that will engage your audience and grab media attention.
✅ Media Coaching – If interviews, podcasts, or speaking opportunities arise, I’ll help you refine your messaging so you show up with confidence.
✅ Email, Text & Voice Support (Up to 1 Hour) – Get expert feedback, guidance, and answers between sessions, so you’re never left wondering what to do next.
✅ Full Access to the DIY PR Course – A step-by-step online program you can return to anytime for a refresher, packed with proven strategies to help you navigate PR and marketing with confidence.
✅ Implementation Support with a VA (Optional) – If you’d prefer not to manage PR and marketing yourself, I can introduce you to a trusted VA or work alongside your team member to implement your strategy—so you can focus on what you do best.
This is your chance to have an experienced PR and marketing consultant by your side, providing expert strategy, hands-on support, and the tools you need to grow with confidence!
Space is limited.
Work with Emily in Group Coaching
Join me and fellow students for six live group visibility & PR coaching and Q&A sessions, where I’ll personally answer questions and offer additional support and guidance.
During our live sessions, we’ll dive deep into key visibility, marketing and PR strategies, including how to navigate the world of media exposure.
You’ll receive the latest marketing and publicity information, tips, tools and guidance to help you amplify your media exposure and inspire and empower you on your journey.
In this intimate and supportive group environment with like-minded people, I’ll offer personalized support, hot seat coaching, and answer your questions.
*Live calls take place every Thursday at 11 AM Pacific Time. If you can’t make it live, don’t worry—the sessions will be recorded, and replays will be available for you to watch at your convenience.
* Space is limited to ensure personalized attention. Reserve your spot today!
What’s Included in the DIY PR Course:
These easy-to-follow modules will walk you through the entire PR process, from crafting compelling pitches to securing media coverage and everything in between. The average video is 30 minutes and is designed to empower you with practical skills and actionable insights — making it a breeze to learn everything you need to know and nothing you don’t!
Module 1: Essential First Steps for Successful PR and Publicity
Set yourself up for successful PR and Publicity from the start. Here, you’ll learn three essential tools to put in place that will help you from the get-go.
Plus, determine your top goals, discover the best types of media to focus on, and establish a healthy mindset for putting yourself out there.
Module 2: What the Media Truly Wants From You
In this module, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.
You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.
Lastly, you’ll begin crafting stories the media will fall in love with.
Module 3: Getting to Know and Love the Media
Find out the media outlets that are best for you to target and learn who to contact at media outlets.
Plus, discover how to find contact information for media and build mutually beneficial relationships with editors, producers, hosts and more.
Module 4: Pitching the Media: Everything You Need to Know
Learn everything you need to know about pitching the media, including who to pitch, how to pitch, what to pitch, and when to pitch (even the best days and times!).
Plus, create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.
Bonus – Get access to pitch templates and real examples of pitches the media said ‘yes’ to.
Module 5: What to do After You Pitch
In this module, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.
You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!
Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come
In this final module, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.
You’ll also find out easy ways to maximize media placements for years to come.
Bonus Library
Gain access to a wealth of resources in this extensive bonus library. Here you’ll find pitch templates and real examples of pitches the media said “Yes” to and tools to streamline your efforts and maximize results.
210 U.S. Media Markets
Editorial Calendar: Know When to Send a Pitch
Interview Tips to Nail Media Appearances
Email Pitch Templates
Real Pitch Examples
Real Pitch Examples
Your Welcome Video
Receive a warm welcome in our private member area with inspiration and advice for this new chapter in your life.
Your Welcome Workbook
Get great insight and clarity into your business and life with this powerful workbook.
(Past students have said the Welcome Workbook alone is worth the entire course investment.)
“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”
Meet Emily Florence
Quote I live by:
“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”
– Joseph Campbell
Hi, I’m Emily Florence, the author of Even Better: Easier Ways to a Happier Life, named The Feel-Good Book of 2024 by Yahoo Finance. I’m an award-winning writer, PR and digital marketing consultant, certified coach, and eternal optimist who believes life gets better when we step off the sidelines of our own lives, say yes to what’s calling us, and finally stop being so hard on ourselves.
Whether through my book, coaching, or PR and marketing consulting, I help people move forward with clarity, confidence, and joy—and a lot less pressure to do it all perfectly. My work focuses on meaningful visibility and includes strategy, launches, media coaching, lead magnets, digital funnels, and growing purpose-driven businesses and communities online.
After beginning my career in PR and publicity in Beverly Hills—where I had the joy of working on bestselling books and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—I felt called to create something more personal and purposeful. That calling led me to launch EveryDay Happy, a lifestyle community that grew to over 100,000 members and was named a Forbes Top 100 Website for Women. It also won multiple awards, including two w3 Awards for Best Writing and Best Lifestyle Website.
Since then, I’ve worked with hundreds of entrepreneurs, authors, coaches, and brands—helping them clarify their message, connect with the right people, and grow with more ease and heart.
I hold a Master’s in Broadcast Journalism from Emerson College, a Bachelor’s in Cultural Anthropology from UC Santa Barbara, and I’m a certified life, life purpose, and career coach. My work and I have been honored to be featured in major media outlets including Forbes, Entrepreneur, Yahoo Finance, The Huffington Post, and the Los Angeles Business Journal.
Thank you for joining me—I’m happy you’re here!
Emily
I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”
“If I was down to my last dollar I’d spend it on PR.”
Registration’s open. Save for a limited time!
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Choose the Best Option for You
DIY PR Course
- Price goes up to $497 soon.
- 6 Modules including Videos and Workbooks
- Instant Access to all Course Materials in our Private Member Area
- Pitch Email Templates
- Real Pitch Examples the Media Said “Yes” to
- Library of Bonus Resources
- *Pay in full, or in 4 monthly payments.
Live Group Coaching
- Price goes up to $997 soon. Limited to 20 participants!
- Everything included in the DIY PR Course
- Six 1-Hour Live Group Zoom Sessions with Emily
- Get your Questions Answered and Receive Personal Feedback
- Connect with Emily in a Supportive Environment
- *Pay in full, or in 4 monthly payments.
One-on-One with Emily
- Only a few spots open!
- Everything Included in the DIY PR Course
- Personalized PR & Marketing Strategy
- Four Weekly 1-Hour Zoom Sessions
- Professional Pitch Template
- Media Coaching
- Email, Text & Voice Support
P.S. Want Emily to be your dedicated publicist and do it for you? Check out her PR and Publicity services here.
I’ve read and agree to the Terms & Conditions.
Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.
FAQs
Is doing PR hard?
Is PR and publicity right for me?
It’s perfect for anyone looking to:
- Grow your business, book or brand.
- Get more clients, customers, fans and followers.
- Earn credibility and become recognized as a leader in your industry.
- Add media logos to your website or product to show people you’re the real deal.
- Stand out from the crowd and make your work known.
- Share your work with people all over the world.
Should I join your program if I'm not good at marketing myself?
I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.
You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.
How much time should I set aside?
Group Coaching calls will run 1-2 hours and One-on-One Publicity calls will run 1-hour.
What if I want to target media outside the United States?
Is there a refund policy?
You have 3 days after purchasing to receive a full refund no questions asked. Simply notify our team within 3 days of purchasing by sending an email to Team@EmilyFlorence.com.
Who can I contact with other questions?
Email any questions to Team@EmilyFlorence.com and we’ll get back to you soon. 🙂