🎉 Sign up for Live Group Coaching by Dec 16 to get a Free 1-hour 1:1 Session with Emily
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DIY PR Course & Live Group Coaching
Simple Publicity to Get You Seen, Heard & Known
You’ve built something you believe in — now it’s time more people know about it.
Getting featured on podcasts, radio, TV, and in online publications doesn’t just get you noticed—it opens doors. It can lead to new clients, partnerships, speaking gigs, book deals, and more, all while building momentum for your brand.
Publicity can help you:
• Grow your audience and community
• Build your credibility
• Increase your income and expand your impact
And the best news? You don’t need to spend thousands hiring a PR agency. You can 100% do it yourself!
Hi, I’m Emily. I’m a publicist and PR + digital marketing consultant. For over a decade, I’ve helped authors, entrepreneurs, coaches, creatives, and brands gain meaningful exposure and share their work with confidence. I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance — and I know what gets the media’s attention.
Before creating the DIY PR Course, I built an online lifestyle community that grew to 100,000+ members and was named a Forbes Top 100 Website for Women — using the same simple publicity approach I teach today.
More recently, my own book, Even Better: Easier Ways to a Happier Life, was named “The Feel-Good Book of 2024” by Yahoo Finance, and my work has been featured in Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.
Whether you’re launching something new or ready to be seen as a leader in your field, the DIY PR Course will show you, step-by-step, how to get featured in the media—so you can grow your audience, attract more clients, readers, and fans, and share your work with confidence and ease.
I look forward to welcoming you to this special program!
— Emily
About the DIY PR Course, Live Group Coaching & One-on-One Support
There are 3 ways to join the DIY PR Course:
• Self-Study — Go through the course at your own pace
• Live Group Coaching — Get your questions answered and receive coaching & support in a small-group setting
• One-on-One with Emily — Work privately with me for personalized guidance
The DIY PR Course is a step-by-step, 6-module program that teaches you exactly how to get featured in the media and grow your visibility — in a way that feels clear, genuine, and doable.
Each module includes 20–30 minutes of easy-to-digest lessons, packed with only what you need (and nothing you don’t!) — so you can learn and apply right away with confidence.
Inside the course, you’ll learn how to:
• Craft pitches that stand out (and get a “yes”)
• Get featured on podcasts, radio, TV, and online publications — without hiring a publicist
• Share your story in a way that feels confident, grounded, and compelling
• Show up for interviews feeling prepared and at ease
You’ll also get:
• Real, ready-to-adapt pitch templates
• Actual examples of pitches that got journalists and podcast hosts to say “yes”
• A bonus resource library to save you time, simplify your outreach, and help you maximize your results
Live Group Coaching and One-on-One with Emily both include full access to the DIY PR Course, plus live Zoom coaching and ongoing support to help you stay confident and moving forward!
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
Live Group Coaching & One-on-One with Emily
If you’re ready to attract more clients, readers, fans, and opportunities — but don’t want to do it alone — these support options are for you.
🔆 Live Group Coaching & Support – Winter Cohort
A 12-week small-group experience to help you grow your visibility with confidence, clarity, and consistent support.
🎉 Early Enrollment Bonus:
Sign up by Tuesday, December 16 to receive a free private 1-hour 1:1 session with Emily ($400 value).
When you join, you’ll receive full access to the DIY PR Course plus 12 weeks of ongoing support and guidance, including 6 live group calls. During our calls, I’ll answer questions, offer feedback and direction, and help you stay clear and confident in your visibility efforts.
Includes:
🔆 Full Access to the DIY PR Course + Bonus Library
🔆 6 Live Group Coaching Calls, held every other Thursday at 11:00am PT / 2:00pm ET
(approximately 75–90 minutes each)
🔆 Submit Questions in Advance + Replays provided for every call
🔆 Light Momentum Support on off-weeks in the form of voice or email guidance from Emily
🔆 Space is limited to keep the experience personal and impactful.
🌿 One-on-One with Emily
For those who want the highest level of support, this option includes everything in the DIY PR Course, plus Emily’s Make It Known Essentials package:
Includes:
🌿 Welcome Form – A thoughtful pre-work form to help us hit the ground running
🌿 3 1-Hour Strategy & Coaching Sessions – To guide your publicity, media, and visibility strategy
🌿 Done-for-You Pitch Template — A personalized, ready-to-send pitch crafted by me so you can feel confident reaching out to the media
🌿 5-10 Custom Talking Points and Story/Pitch Ideas – Tailored to your book or business so you have clear, compelling messages and angles to share in both interviews and pitches
🌿 Media Contacts – A targeted list of 50–75 media contacts aligned with your focus so you can start pitching right away (including national, local, and niche outlets, saving you dozens of hours of searching!)
🌿 Personalized guidance and encouragement to keep you moving forward with confidence
What’s Included in the DIY PR Course:
These 6 easy-to-follow modules walk you through the entire PR process — from crafting compelling pitches to securing media coverage and confidently showing up in the spotlight.
Each lesson is just 20–30 minutes and packed with practical, actionable insights — giving you everything you need (and nothing you don’t).
Module 1: Essential First Steps for Successful PR and Publicity
Set yourself up for success with the right tools, clear goals, and the best types of media to focus on.
Module 2: What the Media Truly Wants From You
Discover what makes a story newsworthy, what every pitch must include, and start crafting stories the media will love.
Module 3: Getting to Know and Love the Media
Identify the best outlets for your message, who to contact, and how to build lasting relationships with editors, producers, and hosts.
Module 4: Pitching the Media: Everything You Need to Know
Learn who to pitch, how to pitch, and when to pitch (yes, timing matters!). Plus, create your own publicity plan and get access to real pitch templates that worked.
Module 5: What to do After You Pitch
Know exactly how and when to follow up, and what to have ready when the media says “yes.”
Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come
Confidently shine in interviews, avoid sounding sales-y, and make the most of every media opportunity for years to come.
Bonus Library
Along with the full course, you’ll get access to an extensive bonus library of tools and resources to streamline your efforts and maximize results.
These resources are designed to save you time, boost your confidence, and give you everything you need to pitch like a pro.
210 U.S. Media Markets
Editorial Calendar: Know When to Send a Pitch
Interview Tips to Nail Media Appearances
Email Pitch Templates
Real Pitch Examples
Real Pitch Examples
Your Welcome Video
Receive a warm welcome in our private member area with inspiration and advice for this exciting new chapter.
Your Welcome Workbook
Get great insight and clarity into your business and life with this powerful workbook.
(Past students have said the Welcome Workbook alone is worth the entire course investment.)
Meet Emily Florence
Quote I live by:
“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”
– Joseph Campbell
I’ve had the joy of working on bestselling books, award-winning films, and iconic TV shows like American Idol and Gilmore Girls, and my work has been featured in over 100 media outlets including Forbes, Entrepreneur, and The Huffington Post.
Now, I’m excited to share the same proven publicity strategies with you — so you can confidently share your story, grow your credibility, and attract more of the opportunities you deserve.
I hold a Master’s in Broadcast Journalism, a Bachelor’s in Cultural Anthropology, and I’m a certified life, life purpose, and career coach.
Thank you for joining me—I’m happy you’re here!
Emily
I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”
“If I was down to my last dollar I’d spend it on PR.”
🎉 Sign up for Live Group Coaching by Dec 16 to get a Free 1-hour 1:1 Session with Emily
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Choose the Best Option for You
DIY PR Course
- Regular Price $497
- 6 Modules including Videos and Workbooks
- Instant Access to all Course Materials in our Private Member Area
- Pitch Email Templates
- Real Pitch Examples the Media Said “Yes” to
- Bonus Library of Resources & Tools
Live Group Coaching & Support
- 12 Weeks of Coaching & Support. Space is limited!
- 🎉 Sign up by Dec 16 to get a Free 1-hour 1:1 Session with Emily ($400 value)
- Everything included in the DIY PR Course
- 6 Live Group Zoom Sessions (every other week)
- Expert Strategy, Feedback, and Q&A
- Small Group Setting
One-on-One with Emily
- Everything in the DIY PR Course, plus Make It Known Essentials:
- 3 1-Hour One-on-One Coaching & Strategy Sessions
Custom Talking Points / Story Angles for Pitches
Done-for-You Pitch Template
50-75 Media Contacts — tailored to your goals and saving you hours of searching
Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.
FAQs
Is doing publicity hard?
Is doing publicity right for me?
It’s perfect for anyone looking to:
- Grow your business, book or brand.
- Get more clients, customers, fans and followers.
- Earn credibility and become recognized as a leader in your industry.
- Add media logos to your website or product to show people you’re the real deal.
- Stand out from the crowd and make your work known.
- Share your work with people all over the world.
Should I join your program if I'm not good at marketing myself?
I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.
You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Also, a good publicist charges $15,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.
How much time should I set aside?
Group Coaching sessions are around 90 minutes and One-on-One sessions are 1-hour.