Grow Your Business, Book or Brand
& Make Your Work Known
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Your Business, Book, or Brand is only as powerful as your PR strategy & here’s the truth…
Getting in the media isn’t as scary or hard as you think it is!
Are you excited to share your work with the world, but feeling overwhelmed by the idea of promoting it? You understand the importance of getting the word out, but you don’t know where to start, or you’re confused about the best way to go about it.
Navigating PR and publicity can be challenging, and that’s where I come in.
Hi, I’m Emily. As a publicist and PR consultant and coach, I’m here to help you tackle the tricky parts of promoting your business, book, or brand, so you can boost visibility, earn credibility and make a bigger impact.
With my extensive background in PR, publicity, marketing, and media, I’ll help you elevate your visibility and success in a way that’s aligned with your vision.
Plus, I understand the journey you’re on firsthand!
In this much-loved program, I break down the PR process and guide you through the exact steps to build visibility for your business, book, or brand. In six easy-to-follow modules, I share with you everything you need to know—from crafting compelling pitches to securing media coverage and everything in between.
You’ll even receive email pitch templates and examples of real pitches the media said “Yes!” to.
Throughout my career as a publicist, I’ve represented award-winning films, books, and iconic TV shows like American Idol, Gilmore Girls, and So You Think You Can Dance.
And for over a decade, I’ve worked with entrepreneurs, authors, coaches, creatives, and brands to help establish themselves as leaders, gain visibility, and make a bigger impact.
As an entrepreneur, I founded a vibrant lifestyle community that was recognized as a Forbes Top 100 Website for Women and a w3 Award-Winner for Best Lifestyle Website. We rapidly grew from 0 to 100,000 subscribers in less than two years, thanks to strategic (and fun!) PR and marketing efforts.
📚 And my new book, Even Better: Easier Ways to a Happier Life was recognized by Yahoo Finance as “The Feel-Good Book of 2024!″
I understand the power of PR and publicity and how it can help you take things to the next level and soar.
I myself have been honored to be featured in several major media outlets including Forbes, Entrepreneur, Yahoo Finance, The Huffington Post, and the Los Angeles Business Journal.
All thanks to the savvy PR and publicity strategies that I’ll show you how to do too!
Imagine a future where:
You Gain More Clients and Customers with Ease
You’re Recognized in Your Industry
You Take Things to the Next Level to Where You’ve Always Dreamed of Being
You Share Your Messages Widely and Make a Bigger Impact
Embracing PR and publicity opens up a world of possibilities and unlocks doors to opportunities you may never have imagined.
Whether you’re aiming to attract more clients or customers, get publicity for your book, increase brand visibility, launch a new product, or position yourself as an industry leader, I’m here to help you leverage the power of the media to reach your goals in a way that’s authentic to you.
I look forward to welcoming you to the DIY PR Course!
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson, Entrepreneur, Author, Founder of all things Virgin
Emily Florence
Join the DIY PR course or work with me One-on-One and learn how to:
- Craft attention-grabbing pitches that capture journalists’ interest and stories the media will say “yes!” to.
- Leverage your business with proven techniques and best practices for securing press coverage and generating buzz on podcasts, radio, TV, and online media.
- Establish true confidence in yourself and feel comfortable and assured when stepping into the spotlight.
Work with Emily for One-on-One PR Consulting & Coaching
Work with me one-on-one to receive personalized guidance, support, feedback and accountability.
In four 1-hour sessions, we’ll dive deep to create a media strategy tailored to meet your objectives. We’ll craft timely stories that will capture media attention and I’ll even edit your pitch template so you’ll feel 100% confident when reaching out to the media.
You’ll receive everything you need to gain media exposure and feel empowered in your PR approach.
What’s included:
Four 1-Hour One-on-One Sessions: In these personalized sessions, we’ll work together to develop a tailored roadmap for your PR and publicity efforts, from media outreach to brand-building.
Crafting Stories: I’ll help you develop compelling narratives and talking points that resonate with your audience and capture media attention.
Pitching Support & Feedback: Receive expert advice and editing to craft compelling pitches that will grab media attention.
Full Access to the DIY PR Course
Ongoing Email, Text & Voice Support: Reach out when you need advice, feedback, or a second opinion as you move forward with your PR efforts. (Up to 2 hours.)
*Space is limited
Work with Emily in Group Coaching
Join me and fellow students for six live group coaching and Q&A sessions, where I’ll personally answer questions and offer additional support and guidance.
During our live sessions, we’ll dive deeper into key strategies, including how to navigate the world of media exposure. These sessions are designed to inspire and empower you on your journey.
This intimate and supportive group environment with like-minded students takes the DIY PR Course to the next level!
*Live calls take place on Thursdays at 10 AM Pacific Time. You can join any six calls of your choosing between January 16th 2024, and March 27, 2025 (excluding holidays). If you can’t make it live, don’t worry—the sessions will be recorded, and replays will be available for you to watch at your convenience.
What’s Included in the DIY PR Course:
These easy-to-follow modules will walk you through the entire PR process, from crafting compelling pitches to securing media coverage and everything in between. The average video is 30 minutes and is designed to empower you with practical skills and actionable insights — making it a breeze to learn everything you need to know and nothing you don’t!
Module 1: Essential First Steps for Successful PR and Publicity
Set yourself up for successful PR and Publicity from the start. Here, you’ll learn three essential tools to put in place that will help you from the get-go.
Plus, determine your top goals, discover the best types of media to focus on, and establish a healthy mindset for putting yourself out there.
Module 2: What the Media Truly Wants From You
In this module, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.
You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.
Lastly, you’ll begin crafting stories the media will fall in love with.
Module 3: Getting to Know and Love the Media
Find out the media outlets that are best for you to target and learn who to contact at media outlets.
Plus, discover how to find contact information for media and build mutually beneficial relationships with editors, producers, hosts and more.
Module 4: Pitching the Media: Everything You Need to Know
Learn everything you need to know about pitching the media, including who to pitch, how to pitch, what to pitch, and when to pitch (even the best days and times!).
Plus, create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.
Bonus – Get access to pitch templates and real examples of pitches the media said ‘yes’ to.
Module 5: What to do After You Pitch
In this module, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.
You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!
Module 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come
In this final module, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.
You’ll also find out easy ways to maximize media placements for years to come.
Bonus Library
Gain access to a wealth of resources in this extensive bonus library. Here you’ll find pitch templates and real examples of pitches the media said “Yes” to and tools to streamline your efforts and maximize results.
210 U.S. Media Markets
Editorial Calendar: Know When to Send a Pitch
Interview Tips to Nail Media Appearances
Email Pitch Templates
Real Pitch Examples
Real Pitch Examples
Your Welcome Video
Receive a warm welcome in our private member area with inspiration and advice for this new chapter in your life.
Your Welcome Workbook
Get great insight and clarity into your business and life with this powerful workbook.
(Past students have said the Welcome Workbook alone is worth the entire course investment.)
“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”
Meet Emily Florence
Quote I live by:
“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”
– Joseph Campbell
Hi, I’m Emily Florence, the author of Even Better: Easier Ways to a Happier Life, recognized as “The Feel-Good Book of 2024” by Yahoo. I’m an award-winning writer and journalist, as well as a seasoned publicist, PR and marketing consultant, and business growth strategist. I’m also a certified life, life purpose, and career coach.
As the founder and former CEO of EveryDay Happy, I had the honor of leading a lifestyle community that I built from the ground up and was recognized as a Forbes Top 100 Website for Women and a w3 Award Winner for Best Writing for a Lifestyle Website and Best Lifestyle Website.
Throughout my career as a publicist, I’ve represented award-winning films, books, entrepreneurs, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance.
My work has been featured in several prominent media outlets including Forbes, Entrepreneur, Yahoo Finance, The Huffington Post, and the Los Angeles Business Journal.
I hold a Master of Arts in Broadcast Journalism from Emerson College in Boston and a Bachelor of Arts in Cultural Anthropology from the University of California, Santa Barbara.
For over a decade, I’ve helped authors, coaches, entrepreneurs, creatives and companies get in the media and grow their businesses, books, and brands.
I look forward to helping you too!
Emily
I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”
“If I was down to my last dollar I’d spend it on PR.”
Enjoy a limited-time savings
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Choose the Best Option for You
DIY PR Course
- Regular price $847 (save $600).
- 6 Modules including Videos and Workbooks
- Instant Access to all Course Materials in our Private Member Area
- Pitch Email Templates
- Real Examples of Pitches the Media Said “Yes” To
- Library of Bonus Resources
- A Powerful Welcome Workbook
Group Coaching
- Regular price $997 (save $500).
- Everything included in the DIY PR Course
- Six 1-Hour Live Group Zoom Sessions with Emily
- Dive Deeper into Modules and PR tools
- Get your Questions Answered
- Receive Personal Feedback
- Connect with Emily in a Supportive Environment
One-on-One with Emily
- Regular price $2,497 (save $1,000).
- Everything Included in the DIY PR Course & Group Coaching
- Four 1-Hour Phone or Zoom Sessions with Emily
- Guidance and Edits on Your Pitch Template
- Email Support (Up to 2 hours.)
- Guidance and Advice for Crafting Compelling Pitches and Stories
P.S. Want Emily to be your dedicated publicist and do it for you? Check out her PR and Publicity services here. (Investment starts at $4,000.)
I’ve read and agree to the Terms & Conditions.
Have a question? Check out some FAQs below or send an email to Team@EmilyFlorence.com and we’ll get back to you soon.
FAQs
Is doing PR hard?
Is PR and publicity right for me?
It’s perfect for anyone looking to:
- Grow your business, book or brand.
- Get more clients, customers, fans and followers.
- Earn credibility and become recognized as a leader in your industry.
- Add media logos to your website or product to show people you’re the real deal.
- Stand out from the crowd and make your work known.
- Share your work with people all over the world.
Should I join your program if I'm not good at marketing myself?
I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.
You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂
Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?
Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.
How much time should I set aside?
Group Coaching calls will run 1-2 hours and One-on-One Publicity calls will run 1-hour.
What if I want to target media outside the United States?
Is there a refund policy?
You have 3 days after purchasing to receive a full refund no questions asked. Simply notify our team within 3 days of purchasing by sending an email to Team@EmilyFlorence.com.
Who can I contact with other questions?
Email any questions to Team@EmilyFlorence.com and we’ll get back to you soon. 🙂