Make Your Book

Known

Book Publicity & Marketing for Authors

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Make Your Book

Known

Book Publicity & Marketing for Authors

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Book PR, Publicity and Marketing for Authors:

Your Path to Visibility

Are you excited to share your book with the world, but feeling overwhelmed by the idea of promoting it? As an author, you understand the importance of getting the word out, but you don’t know where to start, or you’re confused about the best way to go about it. Navigating book PR and marketing can be challenging, and that’s where I come in.

Hi, I’m Emily, and I’m passionate about helping authors like you achieve the recognition your book deserves. With my extensive background in PR, publicity, marketing, and media, I offer tailored services designed to elevate your book’s visibility and success. Plus, I’m an author myself, so I understand the journey firsthand!

How I Can Help You

As a book PR and marketing consultant and coach, I’m here to help you tackle the tricky parts of promoting your book. I create easy-to-follow marketing plans that fit seamlessly into your busy schedule and share strategies so you can reach more readers and promote your book with confidence. I break down the PR process and provide budget-friendly marketing tips, making it less intimidating. I’ll guide you in creating and growing an author platform and with empathy and understanding, I’ll help you to present your best self during media interviews, so you feel confident and prepared.

What sets my book PR, publicity, and marketing services apart is my unique combination of author experience and expertise. When my latest book, Even Better: Easier Ways to a Happier Life, hit the shelves, I jumped in and used my PR skills to spread the word. I was thrilled the morning I woke up to see that Yahoo Finance had dubbed it “The Feel-Good Book of 2024!” Being in the media doesn’t just boost book sales and help you earn credibility and reach more readers—it’s also a fun and rewarding experience that can truly enrich your author journey.

My love for media and marketing began when I earned my Master of Arts in Broadcast Journalism from Emerson College in Boston, where I gained a solid understanding of what journalists look for in a compelling story. This foundation led me to an exciting career in publicity at a premier entertainment PR firm in Beverly Hills, where I managed campaigns for iconic, award-winning TV shows like American Idol and So You Think You Can Dance. These experiences provided me with invaluable insights into what captivates both the media and audiences—insights I now apply to book publicity.

As I transitioned into entrepreneurship, I founded EveryDay Happy (Savvy Miss, Inc.), a vibrant lifestyle community recognized as a Forbes Top 100 Website for Women and a w3 Award-Winner for Best Writing for a Lifestyle Website. We rapidly grew from 0 to 100,000 subscribers in less than two years, thanks to strategic (and fun!) PR and marketing efforts.

As an author myself, I understand the dedication and hard work that goes into creating a book you care deeply about. I also know that promoting your book can feel overwhelming, confusing, and exhausting. But it doesn’t have to be this way. With the right approach, it can be a rewarding and fun experience that helps you sell more copies, reach more readers, establish yourself as a credible author and make a bigger impact.

Whether you’re launching a new title or seeking to revitalize an existing one, I’m here to guide you every step of the way!

Emily Florence

Emily Florence, Book PR, Publicity & Marketing Expert

I currently offer both full-service PR representation, where I will act as your dedicated book publicist, and book PR and marketing consulting and coaching for you and your team.

This ensures that we cover all your needs, whether you require comprehensive support or a more focused, budget-friendly plan.

Read on for more details and to see which option is right for you.

I look forward to working with you!

 

Book PR, Publicity and Marketing is tailored to your specific needs. Some areas we may cover include:

Creating and Growing Your Author Platform: Get guidance to grow a loyal fan base of enthusiastic readers.

Book Launch and Post Launch Strategies: Develop a comprehensive plan to get your book featured in the right places. It’s never too early or too late to create a book promotion strategy.

Getting Credible Book Blurbs and Distributing Galleys and Advanced Reader Copies (ARC) to Gain Positive Reader Reviews. 

Press Releases: Craft and distribute press releases that capture attention.

Media Outreach: Pitch your book to journalists, bloggers, and influencers and craft stories that stand out.

Target Audience Identification: Pinpoint who your readers are and how to reach them.

Promotional Campaigns: Create and manage campaigns across various platforms.

Social Media Strategy: Leverage social media to build your brand and engage with readers.

Media Training and Coaching: Feel calm, confident and assured when you’re being interviewed or featured in the media. Find out how to show up with purpose and successfully promote and plug your book. I help even the biggest introverts break through fears and anxiety to make promoting a book a fun experience!

Learn About: 

Successful Email Marketing.

Getting Positive Reviews.

Creating Pitch Templates that Capture Attention.

Crafting Stories the Media Will Fall in Love With.

Creating Press Kits & Media Kits that Shine.

Identifying Talking Points to Resonate with Your Audience.

Guest Posting on Blogs and other Print Media.

How to Book Yourself on Podcasts, TV and Radio.

Networking with Like-Minded Authors for Collaboration and Support.

Getting Your Book in the Hands of Celebrities, Influencers and Micro-Influencers.

Booking Speaking Engagements.

Organizing Book Street Teams.

Hosting Book Clubs, Fireside Chats, Challenges, Workshops, and Other Live Events.

What’s Included in Book PR, Publicity and Marketing Coaching & Consulting Packages:

One-on-One Sessions with Emily Florence (Phone or Zoom)

Personalized sessions to guide you through your book publicity and marketing efforts. Here, you’ll receive strategy, advice, support and a roadmap for moving forward.

These sessions are packed with practical guidance, real tools, strategy and accountability. Plus, a ton of inspiration and support.

A Powerful Welcome Workbook

Before our first session, you’ll complete a Welcome Workbook designed to provide me with all of the information needed to dive right in. It’s packed with powerful questions and exercises and will help you get clear on exactly where you are currently and your book goals.

 

A Tailored Media Strategy 

No two books are the same. Together, we’ll develop the best strategy for your book promotion and for you to follow.

Email Support

Ongoing email support to answer your questions and keep you on track. If in between our live sessions a question comes up, you want to share a win or you’d like me to review or provide feedback on any materials, you’ll have email access to me.

 

Free Access to the DIY PR Course (Do-it-Yourself PR)

Get free access to my much-loved DIY PR Course. This easy-to-follow online course will walk you through the entire PR process, from crafting compelling pitches to securing media coverage and everything in between. The average video is 30 minutes and is designed to empower you with practical skills and actionable insights — making it a breeze to learn everything you need to know and nothing you don’t!

($847 value.) 

Learn more about the DIY PR Course.

Introductions, Referrals & Additional Resources

Introductions and referrals: My network of professionals is vast and the people I’m connected with are the real deal. If you desire, I’ll connect you with experts who can help in specialty areas or you can partner with.

Worksheets, Tips and Tools. Throughout our time together I’ll share with you worksheets, tips and tools to assist you so you can organize and gain visibility with more ease.

Find out my favorite and most valued books, audios, videos and more.

Additional Resources: I’ll share with you everything I do in my own business and every behind-the-scenes piece of information that can help you too. I am on your team and committed to helping you!

DIY PR

Book PR, Publicity and Marketing Consulting & Coaching Packages:

 

Limited-Time Special:

Join the DIY PR Course and Group Coaching Program and Save.

Learn more here.

 

 

Essential Package – $1,500

Are you launching a new book or looking to increase sales and visibility for an existing title? The Essential Package provides a tailored strategy to maximize your book’s visibility. We’ll work together to develop the best marketing plan to reach your goals.

The Essential Package includes:

  • Four one-on-one 1-hour sessions: Personalized guidance to help you navigate the complexities of book marketing.
  • Targeted media focus: Identify the best types of media to concentrate on, including key media outlets and promotional opportunities tailored to your book’s genre and audience.
  • Compelling pitch development: Create captivating pitch angles and outreach plans to grab the attention of media and readers alike.
  • Pitch template assistance: Receive expert guidance, advice, and direct edits on your pitch template to ensure it stands out.
  • Email support: Get answers to your questions, reviews of your pitches, feedback on press materials, and additional guidance and support (up to one hour).
  • Free access to the DIY PR Course (valued at $847): Learn the ins and outs of PR and publicity to continue building your book’s momentum.

 

This package is perfect for authors looking for a cost-effective way to enhance their book’s visibility. It offers essential book PR and marketing services to get your book noticed without a long-term commitment.

Reserve Your Spot

 

 

 

Author Premium Package – $3,500

Let me guide you every step of the way! The Author Premium Package provides a tailored strategy to maximize your book’s visibility, whether you’re launching a new book or aiming to increase sales and visibility for an existing title. Together, we’ll develop the best marketing plan to reach your goals.

What’s Included:

Tailored Media Strategy:

  • Receive a customized media strategy specifically designed for your book and target audience.
  • Identify the best types of media to concentrate on, including key media outlets and promotional opportunities.
  • Develop compelling pitch angles and outreach plans to maximize your book’s visibility.

Pitch Template + Media Kit Development:

  • A done-for-you pitch template. You’ll have a professionally crafted, attention-grabbing pitch ready to send to book reviewers and media, saving you time and increasing your chances of securing valuable publicity.
  • Tailored to highlight your book’s unique selling points and attract the right media attention.
  • Media Kit Development: Receive expert guidance and feedback to develop a professional media kit that effectively showcases your book and author brand to media outlets, making it easier to secure press coverage and promotional opportunities.

One-on-One Coaching Sessions:

  • Six personalized coaching sessions (60 minutes each).
  • Strategic guidance and real-time feedback to keep you on track and ensure you make the most of your media opportunities.

Ongoing Email Support:

  • Continuous email support for answering questions, reviewing materials, providing feedback, and offering additional guidance and support (up to two hours).

Free Access to the DIY PR Course:

  • Complimentary access to my DIY PR Course, valued at $847.
  • The course includes step-by-step guidance through the entire PR process, with video tutorials averaging 30 minutes each.
  • Learn practical skills and insights to empower your PR efforts, complementing the personalized coaching sessions.

 

Why Choose the Author Premium Package?

The Author Premium Package is perfect for authors who want to achieve ongoing media coverage and long-term success. With a custom media strategy, personalized coaching, and continuous support, you’ll have all the tools you need to ensure your book gets noticed. Whether you’re launching a new book or enhancing the visibility of an existing one, this package is designed to help you gain exposure and make a bigger impact.

Reserve Your Spot

Full Service PR Representation:

Want me to be your publicist?

 

With Full-Service PR Representation, I will be your dedicated book publicist for a comprehensive campaign. This all-inclusive package ensures that every aspect of your book’s publicity is handled with expertise and dedication, giving you the peace of mind to focus on what you do best—writing. It’s a worthwhile investment for authors serious about making an impact.

Click the ‘Learn More’ button below to schedule a complimentary call so we can make sure it’s a good fit.

Meet Emily Florence

 

Quote I live by:

“Go confidently in the direction of your dreams. Live the life you’ve imagined.”

– Thoreau

 

Hi, I’m Emily Florence, the author of Even Better: Easier Ways to a Happier Life. Recognized as “The Feel-Good Book of 2024” – Yahoo. I’m an award-winning writer and journalist, as well as a seasoned publicist, PR and marketing consultant, and business growth strategist. I’m also a certified life, life purpose, and career coach.

As the founder and former CEO of EveryDay Happy, I had the honor of leading a lifestyle community that was recognized as a Forbes Top 100 Website for Women and a w3 Award Winner for Best Writing and Best Lifestyle Website.

Throughout my career as a publicist, I’ve represented award-winning films, books, entrepreneurs, and popular TV shows, including American Idol, Gilmore Girls, and So You Think You Can Dance.

My work has been featured in prominent media outlets such as Forbes, Entrepreneur, Yahoo Finance, The Huffington Post, and the Los Angeles Business Journal.

I hold a Master of Arts in Broadcast Journalism from Emerson College in Boston and a Bachelor of Arts in Cultural Anthropology from the University of California, Santa Barbara.

For over a decade, I’ve had the privilege of collaborating with incredible people like you, helping them achieve their goals and create more joy, purpose, and ease in their lives.

I look forward to helping you too!

Emily

4 Fun Facts About Me

1.  I can say the alphabet backwards in under 10 seconds flat.

2. I dropped out of law school after four days. I had no idea what I wanted to do with my life when I finished college and law school was something I applied for and got in to, so I went. And even though I felt really cool saying “I’m going to law school,” by my second day I knew that it wasn’t something I wanted, and if I stayed the only reason I’d be doing so was to prove to everyone that I could do it.

That was the moment in my life when I realized that at the end of the day it didn’t matter what people thought or said about me, what mattered was how I felt. In making the decision to leave, I chose to live my life for me.

3.  I’ve been lucky to call 9+ special places ‘home’ so far in my life including: Ojai, CA, San Diego, Santa Barbara, Florence, Italy, West Hollywood, Beverly Hills, Boston, New York City and Kauai, Hawaii.

4.  I have the cutest, sweetest and silliest Labrador pup on the planet, named Harper, who completely has my heart.