Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Coaches

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Coaches

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal
Emily Florence

PR & Marketing Made Simple:

Your Path to Greater Visibility Starts Here

 

You’ve built something you believe in—now it’s time more people know about it.

Navigating PR and marketing can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicist and PR + digital marketing consultant here to help you grow your visibility with strategy that feels clear, effective, and true to who you are—so you can focus on what you love most.

For over a decade, I’ve helped authors, entrepreneurs, coaches, creatives, and companies gain meaningful exposure, build credibility, and make a bigger impact. I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—and I know what gets the media’s attention.

More recently, my own book, Even Better: Easier Ways to a Happier Life, was named “The Feel-Good Book of 2024” by Yahoo Finance, and my work has been featured in major media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.

The right PR and marketing strategy doesn’t just get you noticed—it opens doors. It can lead to new clients, partnerships, speaking gigs, book deals, and more, all while building trust and momentum for your brand.

Whether you’re launching something new or ready to be seen as a leader in your field, I’ll help you simplify your PR and marketing and get clear on your message—so you can grow your audience, attract more clients, readers, and fans, and share your work with confidence and ease.

I look forward to working with you!

Emily

Ways to Work Together

There are three ways we can work together, depending on the level of support you’re looking for:

1:1 Coaching & Strategy Sessions & Make It Known Package 

Small Group Coaching + DIY PR Course

Full-Service PR & Publicity Representation (I’ll be your dedicated publicist)

Read on for details and to find the right fit for you.

 

1:1 Coaching & Strategy Sessions

 

Personalized support to help you grow your visibility, amplify your message, and achieve your goals—without the overwhelm.

Whether you’re preparing to launch something new or looking to boost your media presence and grow your audience, these focused strategy and coaching sessions offer high-level support tailored to your specific goals and stage—so you can attract more clients, readers, and fans with more clarity and ease.

Each session is tailored to your individual needs. We may cover:

• PR Strategy & Pitch Template Development
• Digital & Offline Marketing
• Talking Points & Brand Messaging
• Media Coaching & Interview Prep
• Launch Strategy & Timeline Planning
• Email & Social Media Content
• Creative Collaborations & Partnership Ideas
• Podcast & Media Targeting
• Visibility & Thought Leadership Positioning

Each session is designed to give you personalized guidance, real momentum, and actionable steps—plus support from someone who’s been there and truly cares about your success.

Before your session, you’ll receive a welcome form to share your goals and current approach—so our time is focused and tailored to your needs.

After your session, you’ll get a recap email with takeaways, tools, and next steps—so you leave with a clear action plan.

Investment: 

1-Hour Session: $350 (Summer Special – Regularly $400)

Great for quick clarity, pitch review, or gaining fresh momentum.

Book your session here.

3-Session Package: $975 – (Save $75)

Ideal for building visibility with three focused sessions tailored to your goals.

 Sign up for the 3-session package here.

 

Make it Known Package

Client Favorite! 🎉

5 Strategy Sessions + Personalized Coaching, Pitch Template & Media Roadmap

Want to dive deeper and receive expert support over a longer stretch of time?

Join me for this special package where we’ll work closely together over 6–8 weeks to grow your visibility and momentum with clarity and confidence.

You’ll receive five private coaching sessions, a customized pitch template (crafted by me), and a personalized media and marketing roadmap. You’ll also have email support between sessions for extra guidance along the way.

This is for you if you’re ready for high-level support to help you elevate your message and achieve your goals.

What’s Included:

Welcome Form – A thoughtful pre-work form to help us hit the ground running

Five 1-Hour Strategy & Coaching Sessions – To guide your publicity, media, and visibility strategy over 6–8 weeks

Done-for-You Pitch Template – A professional, personalized pitch designed to help you grow your reach

Custom Talking Points – So you can speak clearly and confidently about your message in interviews and beyond

Personalized Media & Marketing Strategy Roadmap – A clear, step-by-step plan tailored to your goals and audience

Access to the DIY PR Course – My complete self-paced course to support your ongoing visibility efforts ($497 value)

Email Support Between Sessions – For feedback, questions, and continued momentum

Investment:

$2,500

(This private experience is valued at over $4,000.)

Sign up Here.

Let’s make your work known!

 

Small Group Coaching + DIY PR Course

If you’re ready to attract more clients, readers, fans, and opportunities—but aren’t sure where to start—this small group coaching experience is for you!

You’ll get live support, proven strategy, and full access to my step-by-step DIY PR Course, so you’re not doing it alone.

2 Months of Group Support + DIY PR Course Includes:

4 Biweekly Group Coaching Calls — Live Zoom calls with hot seat coaching, strategy, and support. Join me and like-minded people for live group coaching and Q&A calls, where I’ll answer questions and offer expert guidance for publicity, PR, marketing and visibility.

Full Access to the DIY PR Course ($497 value) — Your step-by-step roadmap to getting visibility, media features, and podcast bookings

Expert guidance and accountability to take real action and grow your visibility

Build your visibility with confidence—in a supportive space designed to help you grow your book, business, or brand.

*Space is limited to keep the experience personal and impactful.

Early Bird Investment:

Small Group Coaching + DIY PR Course: $497 (Regularly $997)

DIY PR Course – Self-Study: $297 (Regularly $497)

Learn More and Save $500 Here.

 

PR & Publicity Representation

 

Work with Me as Your Dedicated Publicist

 

As your dedicated publicist, I’ll work closely with you to craft a personalized PR strategy that aligns with your vision, amplifies your message, and gets you seen, heard, and celebrated by your ideal audience.

From podcasts and online features to local and national print and television, I manage the strategy, pitching, and follow-through—so you can stay focused on what you do best while your visibility grows with ease and intention.

What’s Included:

Media Strategy & Planning – A tailored PR roadmap that aligns with your goals and gets your message in front of the right podcast hosts, editors, journalists, and producers.

Story Crafting – Messaging and talking points that make your story shine—authentic, timely, and ready for the spotlight.

Press Materials – Creation of compelling pitches, bios, and media-friendly communication tools that make it easy for outlets to say “yes.”

Media Outreach & Placement – Personalized outreach to podcasts, digital publications, print, TV, and more to secure meaningful, aligned coverage.

Ongoing Support – Regular updates, check-ins, and real-time adjustments to keep your campaign moving forward with clarity and momentum.

Investment:

Podcast & Digital Media Representation: Targeted outreach and booking on podcasts and digital platforms.

$3,500 per month (4 weeks)

Full-Service PR & Publicity Representation: Comprehensive outreach across podcasts, digital outlets, print, TV, and broadcast media.

$5,000 per month (4 weeks)

3-month minimum for representation. We build real momentum—and real results—over a focused 3-month campaign.

Pay monthly, or pay in full and save $1,000.

Spots are limited. Book a complimentary discovery call to find the best fit for you.

Emily Florence

Join me for a Complimentary Discovery Call

 

Schedule a complimentary discovery call so we can chat about your goals, what you’re working on, and how I can best support you.

For over a decade, I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to connect and learn more about how I can support you, too!