Make Your Work
Known
PR & Publicity Services for Entrepreneurs, Authors, Coaches, Creatives and Brands
Make Your Work
Known
PR & Publicity Services for Entrepreneurs, Authors, Coaches, Creatives and Brands
Boost Visibility, Earn Credibility and Make a Bigger Impact
Are you excited to share your work with the world, but feeling overwhelmed by the idea of promoting it? You understand the importance of getting the word out, but you don’t know where to start, or you’re confused about the best way to go about it.
Navigating PR and publicity can be challenging, and that’s where I come in.
Hi, I’m Emily. As a publicist and PR consultant and coach, I’m here to help you tackle the tricky parts of promoting your business, book, or brand, giving you the peace of mind to focus on what you do best.
With my extensive background in PR, publicity, marketing, and media, I offer tailored services designed to elevate your visibility and success in a way that’s aligned with your vision.
Plus, I understand the journey you’re on firsthand!
Throughout my career as a publicist, I’ve represented award-winning films, books, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance.
And for over a decade, I’ve worked with entrepreneurs, authors, coaches, creatives, and brands to help them gain visibility, earn credibility and make a bigger impact.
My love for the media began when I earned my Master of Arts in Broadcast Journalism from Emerson College in Boston, where I gained a solid understanding of what journalists look for in a compelling story.
This foundation led me to an exciting career in publicity at a premier entertainment PR firm in Beverly Hills. These experiences provided me with invaluable insights into what captivates both the media and audiences—insights I apply to my clients.
As I transitioned into entrepreneurship, I founded a vibrant lifestyle community recognized as a Forbes Top 100 Website for Women and a w3 Award-Winner for Best Lifestyle Website. We rapidly grew from 0 to 100,000 subscribers in less than two years, thanks to strategic (and fun!) PR and marketing efforts.
My new book, Even Better: Easier Ways to a Happier Life was recently hailed by Yahoo Finance as “The Feel-Good Book of 2024″ and I myself have been honored to be featured in several major media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.
All thanks to the savvy PR and publicity strategies that I’ll do for you too.
Imagine a future where:
You Gain More Clients and Customers with Ease
You’re Recognized in Your Industry
You Take Things to the Next Level to Where You’ve Always Dreamed of Being
You Share Your Messages Widely and Make a Bigger Impact
Embracing PR and publicity opens up a world of possibilities and unlocks doors to opportunities you may never have imagined.
Whether you’re aiming to attract more clients or customers, get publicity for your book, launch a new product, or position yourself as an industry leader, I’m here to help you leverage the power of the media to reach your goals in a way that’s authentic to you.
I look forward to working with you!
Emily
Ways to Work Together:
PR & Publicity Representation
Dedicated Publicist for All Media Types: I’ll be your dedicated publicist, handling comprehensive PR and publicity across various media platforms.
As your dedicated publicist, I’ll work closely with you to understand your unique story and goals, crafting a personalized PR strategy that aligns with your vision. From securing impactful media placements to establishing you as a thought leader in your industry, I’ll handle the heavy lifting, allowing you to focus on what you do best.
Harness the power of the media to reach your audience, earn credibility and make a bigger impact like never before.
What’s Included:
Media Strategy & Planning: A tailored media strategy that aligns with your goals and gets your message in front of the right audience.
Crafting Stories: Developing compelling narratives that resonate with your target audience and capture media attention.
Press Materials: Crafting compelling media pitches and other communications that make it easy for media to say “yes” to featuring you.
Media Outreach & Placement: Reaching out to media outlets, securing interviews and press coverage that will put you in front of your target audience and get you the exposure you deserve.
Ongoing Support: Regular check-ins, updates, and adjustments to ensure the PR strategy remains aligned with your goals and everything stays on track.
Event Promotion & Coverage: Managing publicity for events, launches, and speaking engagements to ensure maximum visibility and engagement.
Investment:
The investment for full-service PR and publicity representation varies depending on the scope and details of the project.
On average, campaigns range from $3,500 to $5,000 per month, with a minimum commitment of three months.
Book a discovery call to learn more.
PR & Publicity Representation to Get You Featured on Podcasts
Podcasts have emerged as a leading media platform, offering an unparalleled opportunity to connect with your clients, customers, readers, and fans effectively and effortlessly. In the dynamic world of digital media, podcasts stand out for their ability to build intimate and engaging connections.
As your dedicated publicist, I’ll work closely with you to understand your unique story and goals, crafting a personalized PR podcast strategy that aligns with your vision. From securing impactful podcast placements to establishing you as a thought leader in your industry, I’ll handle the heavy lifting, allowing you to focus on what you do best.
Harness the power of podcasts to reach your audience and create lasting connections like never before.
What’s included:
Podcast Media Strategy & Planning: A tailored podcast PR strategy that aligns with your goals and gets your message in front of the right audience.
Story Crafting: Shaping your story and developing talking points that resonate with podcast hosts and their listeners and capture attention.
Press Materials: Crafting compelling podcast media pitches, and other communications that make it easy for hosts and producers to say “yes” to featuring you.
Media Outreach & Placement: Reaching out to podcast media outlets, securing interviews and press coverage that will put you in front of your target audience and get you the exposure you deserve.
Ongoing Support: Regular check-ins, updates, and adjustments to ensure the podcast PR strategy remains aligned with your goals and everything stays on track.
Investment & Flexibility:
$2,000 monthly for a minimum of two months.
$1,500 – $2,000 per month if you’d like to continue beyond the initial two months.
PR & Publicity Consulting and my DIY PR Course
If you prefer a more hands-on, budget-friendly approach, my consulting services are the perfect fit. I create easy-to-follow PR plans that fit seamlessly into your busy schedule and share strategies so you can boost visibility, earn credibility and promote your work with confidence. You’ll receive guidance, accountability and ongoing support from me.
You’ll also receive full access to my much-loved DIY PR Course, where I break down the PR process and guide you through the exact steps to build visibility for your business, book, or brand. In six easy-to-follow modules, I share with you everything you need to know—from crafting compelling pitches to securing media coverage and everything in between. You’ll even receive email pitch templates and examples of real pitches the media said “Yes!” to.
In our personalized sessions, we’ll dive deep to create a media strategy tailored to meet your objectives. We’ll craft timely stories that will capture media attention and I’ll even edit your pitch template so you’ll feel 100% confident when reaching out to the media.
What’s included:
1-Hour One-on-One Sessions: In these personalized sessions, we’ll work together to develop a tailored roadmap for your PR and publicity efforts, from media outreach to brand-building.
Crafting Stories: I’ll help you develop compelling narratives and talking points that resonate with your audience and capture media attention.
Pitching Support & Feedback: Receive expert advice and editing to craft compelling pitches that will grab media attention.
Email, Text & Voice Support: Reach out when you need advice, feedback, or a second opinion as you move forward with your PR efforts.
Investment:
$247 – $2,000 depending on which option you choose.
Emily Florence and Harper pup
Join me for a Complimentary Discovery Call
Schedule a complimentary discovery call so we can discuss your needs, goals, and how I can best support you.
For over a decade, I’ve been passionate about helping people create more fulfilling lives, reach their goals, and live with greater joy, purpose and ease.
I look forward to working with you!
Meet Emily Florence
Quote I live by:
“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”
– Joseph Campbell
Hi, I’m Emily Florence, the author of Even Better: Easier Ways to a Happier Life, recognized as “The Feel-Good Book of 2024” by Yahoo Finance. I’m a seasoned publicist, PR and marketing consultant, and business growth strategist. I’m also a certified life, life purpose, and career coach.
My love for the media began when I earned my Master of Arts in Broadcast Journalism from Emerson College in Boston, where I gained a solid understanding of what journalists look for in a compelling story. This foundation led me to an exciting career in publicity at a premier entertainment PR firm in Beverly Hills, where I managed campaigns for iconic, award-winning TV shows including American Idol, Gilmore Girls and So You Think You Can Dance. These experiences provided me with invaluable insights into what captivates both the media and audiences—insights I apply to my clients.
As I transitioned into entrepreneurship, I founded EveryDay Happy, a vibrant lifestyle community recognized as a Forbes Top 100 Website for Women and a w3 Award-Winner for Best Lifestyle Website. We rapidly grew from 0 to 100,000 subscribers in less than two years, thanks to strategic (and fun!) PR and marketing efforts.
My work has been featured in several major media outlets including Forbes, Entrepreneur, Yahoo Finance, The Huffington Post, and the Los Angeles Business Journal.
For over a decade, I’ve helped authors, coaches, entrepreneurs, creatives and companies get in the media and grow their businesses, books, and brands.
I look forward to helping you too!
Emily
4 Fun Facts About Me
1. I can say the alphabet backwards in under 10 seconds flat.
2. I dropped out of law school after four days. I had no idea what I wanted to do with my life when I finished college and law school was something I applied for and got in to, so I went. And even though I felt really cool saying “I’m going to law school,” by my second day I knew that it wasn’t something I wanted, and if I stayed the only reason I’d be doing so was to prove to everyone that I could do it.
That was the moment in my life when I realized that at the end of the day it didn’t matter what people thought or said about me, what mattered was how I felt. In making the decision to leave, I chose to live my life for me.
3. I’ve been lucky to call 9+ special places ‘home’ so far in my life including: Ojai, CA, San Diego, Santa Barbara, Florence, Italy, West Hollywood, Beverly Hills, Boston, New York City and Kauai, Hawaii.
4. I have the cutest, sweetest and silliest Labrador pup on the planet, named Harper, who completely has my heart.
What People Say About Working with Emily
Book a complimentary discovery call
Schedule a complimentary discovery call so we can discuss your needs, goals, and how I can best support you in achieving your PR and publicity objectives.
I look forward to speaking with you!