Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Creatives

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Creatives

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal
Emily Florence

Publicity, PR & Marketing Made Simple:

 

Your Path to Greater Visibility Starts Here

You’ve built something you believe in—now it’s time more people know about it.

Navigating publicity, PR and marketing can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicist and PR + digital marketing consultant here to help you grow your visibility with strategy that feels clear, effective, and true to who you are.

For over a decade, I’ve helped hundreds of authors, entrepreneurs, coaches, creatives, and companies gain meaningful exposure, build credibility, and make a bigger impact.

I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—and I know what gets the media’s attention.

Before working with people like yourself, I built an online lifestyle community that grew to 100,000+ members and was named a Forbes Top 100 Website for Women — using the same simple publicity approach I use today.

More recently, my own book, Even Better: Easier Ways to a Happier Life, was named “The Feel-Good Book of 2024” by Yahoo Finance, and my work has been featured in over 100 media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.

Getting in the media helps you grow your income, build credibility, and open the door to bigger opportunities like speaking gigs, partnerships, and book deals, all while creating trust and momentum.

Whether you’re launching something new or ready to grow and take things to the next level, I’ll help you simplify your publicity and visibility so you can share your work with more people with clarity, confidence, and ease.

I look forward to working with you!

Emily

Ways to Work Together

There are three ways we can work together, depending on the level of support you’re looking for:

1:1 Coaching & Strategy Sessions + Make It Known Packages

Publicity & Visibility Room + DIY PR Course 

Full-Service PR & Publicity Representation (I’ll be your dedicated publicist)

Read on for details and to find the right fit for you.

 

One-on-One Coaching & Strategy Sessions

 

In these focused 1-hour sessions, you’ll get high-level support tailored to your specific goals, so you can attract more clients, readers, and fans with clarity and ease.

We may cover:
• PR, Marketing & Visibility Strategy
• Talking points & brand messaging
• Media targeting – podcasts, TV, digital & print media
• Media coaching & interview prep
• Launch strategy & timeline planning
• Digital marketing, Email newsletters, Social Media
• Connecting with celebs, influencers, plus creative collaborations & partnership ideas
• Visibility & thought leadership positioning

✨ Before your session, you’ll receive a welcome form so our time is laser-focused on your needs.

✨ Each session is action-oriented, so you leave with clarity, confidence, and clear next steps.

Investment: 

1-Hour Session — $400

 Sign Up Here

Make It Known Packages

Client Favorite! 🎉

These are my most comprehensive consulting experiences. Over 6–16 weeks, we’ll work closely together to develop your publicity, marketing, and visibility strategy, create done-for-you materials, and give you the exact guidance you need to grow with clarity and confidence.

Clients love these packages because they combine personalized coaching with hands-on deliverables (like a custom pitch template written for you and a list of media contacts curated for your goals). Plus, consistent support to help you make real progress.

During our time together, we’ll clarify your goals, expand your visibility, and build momentum that feels aligned, simplified, and sustainable.

 

🌿 Make It Known Signature – $3,500

Includes

🌿 Welcome Form – A thoughtful pre-work form to help us hit the ground running

🌿 4 1-Hour Strategy & Coaching Sessions – To guide your visibility strategy

🌿 Done-for-You Pitch Template — A personalized, ready-to-send pitch crafted by me so you can feel confident reaching out to the media

🌿 5-10 Custom Talking Points and Story/Pitch Ideas – Tailored to your book or business so you have clear, compelling messages and angles to share in both interviews and pitches

🌿 Media Contacts –  A curated list of 50 priority media outlets and contacts aligned with your focus (including national, local, and niche outlets), so you know exactly where to pitch and can start with confidence

🌿 Personalized guidance and encouragement to keep you moving forward 

🌿 Bonus: Full access to the DIY PR Course ($497 value) – This self-paced, 6-module course walks you step-by-step through how to get featured in the media and grow your visibility

Let’s Make Your Work Known!

Sign Up For Make It Known Signature — $3,500

 

✨ Make It Known Premium – $5,500

Best for those who want a longer, more hands-on consulting experience with additional time, strategy, and customization. This package includes everything in Make It Known Signature, plus a clear, thoughtful roadmap to move forward with focus and direction.

Includes

1 Additional 1-Hour Private Strategy & Coaching Sessions (5 total)

Email Support Between Sessions (up to 1 hour total)

Expanded media contacts – A curated list of 75 aligned media outlets and contacts, designed to support both immediate pitching and longer-term visibility (saving you dozens of hours searching)

Personalized Media & Marketing Strategy Roadmap — A fully customized, step-by-step plan to guide your visibility and growth beyond our sessions

Sign Up For Make It Known Premium – $5,500

Prefer to talk first?

Join me for a complimentary discovery call so we can connect and explore the best path to help you move forward and reach your goals.

Publicity & Visibility Room + DIY PR Course

Live Group Support + Guided Course

Getting featured on podcasts, radio, TV, digital platforms, and in print can be more accessible — and more doable — than you might think. I created the Publicity & Visibility Room and DIY PR Course to give you a clear, practical path to growing your visibility with support, strategy, and simplicity.

 

 🔆 Publicity & Visibility Room 

6 Months of Ongoing Support

A supportive, high-touch group experience where we meet live each month to dive deep into publicity and visibility — with coaching, feedback, and real-time guidance.

Includes:

  • Monthly live Zoom sessions with Emily (Q&A, coaching, pitch reviews, story development, and strategy) + Replays of every session
  • Full access to the DIY PR Course + Bonus Library
  • Bonus guest sessions with media & marketing experts

 

🔵 The DIY PR Course – $297

A Guided Course

A step-by-step, 6-module course that walks you through exactly how to get featured in the media and grow your visibility — without overwhelm.

Includes:

  • Clear, focused video lessons
  • Proven pitch templates
  • Real examples of pitches the media said “yes” to

Explore the Publicity & Visibility Room & DIY PR Course

PR & Publicity Representation

 

Work with Me as Your Dedicated Publicist

 

As your dedicated publicist, I’ll work closely with you to craft a personalized strategy that aligns with your vision, amplifies your message, and gets you seen, heard, and celebrated by your ideal audience.

From podcasts and online features to local and national print and television, I manage the strategy, pitching, and follow-through—so you can stay focused on what you do best while your visibility grows with ease and intention.

What’s Included:

Media Strategy & Planning – A tailored roadmap that aligns with your goals and gets your message in front of the right podcast hosts, editors, journalists, and producers.

Story Crafting – Messaging and talking points that make your story shine—authentic, timely, and ready for the spotlight.

Press Materials – Creation of compelling pitches, bios, and media-friendly communication tools that make it easy for outlets to say “yes.”

Media Outreach & Placement – Personalized outreach to podcasts, digital publications, print, TV, and more to secure meaningful, aligned coverage.

Ongoing Support – Regular updates, check-ins, and real-time adjustments to keep your campaign moving forward with clarity and momentum.

Investment:

$5,000 – $10,000 per month (depending on the scope) 3-month minimum

Emily Florence

Join me for a Complimentary Discovery Call

 

Schedule a complimentary discovery call so we can chat about your goals, what you’re working on, and how I can best support you.

For over a decade, I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to connect and learn more about how I can support you, too!