Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Creatives

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Creatives

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal
Emily Florence

Publicity, PR & Marketing Made Simple:

 

Your Path to Greater Visibility Starts Here

You’ve built something you believe in—now it’s time more people know about it.

Navigating publicity, PR and marketing can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicist and PR + digital marketing consultant here to help you grow your visibility with strategy that feels clear, effective, and true to who you are—so you can focus on what you love most.

For over a decade, I’ve helped authors, entrepreneurs, coaches, creatives, and companies gain meaningful exposure, build credibility, and make a bigger impact. I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—and I know what gets the media’s attention.

More recently, my own book, Even Better: Easier Ways to a Happier Life, was named “The Feel-Good Book of 2024” by Yahoo Finance, and my work has been featured in major media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.

The right publicity, PR and marketing strategy doesn’t just get you noticed—it opens doors. It can lead to new clients, partnerships, speaking gigs, book deals, and more, all while building trust and momentum for your brand.

Whether you’re launching something new or ready to be seen as a leader in your field, I’ll help you simplify your visibility and get clear on your message—so you can grow your audience, attract more clients, readers, and fans, and share your work with confidence and ease.

I look forward to working with you!

Emily

Ways to Work Together

There are three ways we can work together, depending on the level of support you’re looking for:

1:1 Coaching & Strategy Sessions + Make It Known Packages

DIY PR Course + Live Group Coaching & Support 

Full-Service PR & Publicity Representation (I’ll be your dedicated publicist)

Read on for details and to find the right fit for you.

 

One-on-One Coaching & Strategy Sessions

 

In these focused 1-hour sessions, you’ll get high-level support tailored to your specific goals, so you can attract more clients, readers, and fans with clarity and ease.

We may cover:
• PR, Marketing & Visibility Strategy
• Talking points & brand messaging
• Media targeting – podcasts, TV, digital & print media
• Media coaching & interview prep
• Launch strategy & timeline planning
• Digital marketing, Email newsletters, Social Media
• Connecting with celebs, influencers, plus creative collaborations & partnership ideas
• Visibility & thought leadership positioning

✨ Before your session, you’ll receive a welcome form so our time is laser-focused on your needs.

✨ Each session is action-oriented, so you leave with clarity, confidence, and clear next steps.

Investment: 

1-Hour Session — $400

 Sign Up Here

Make It Known Packages

Client Favorite! 🎉

This is my most comprehensive consulting experience. Over 6–12 weeks, we’ll work closely together to develop your publicity, marketing, and visibility strategy, create done-for-you materials, and give you the exact guidance you need to grow with clarity and confidence.

Clients love this package because it combines personalized coaching with hands-on deliverables (like a custom pitch template written for you and a list of media contacts curated for your goals). Plus, consistent support to help you make real progress.

 

🌿 Make It Known Essentials – $2,997

Includes

🌿 Welcome Form – A thoughtful pre-work form to help us hit the ground running

🌿 3 1-Hour Strategy & Coaching Sessions – To guide your visibility strategy

🌿 Done-for-You Pitch Template — A personalized, ready-to-send pitch crafted by me so you can feel confident reaching out to the media

🌿 5-10 Custom Talking Points and Story/Pitch Ideas – Tailored to your book or business so you have clear, compelling messages and angles to share in both interviews and pitches

🌿 Media Contacts – A targeted list of 50–75 media contacts aligned with your focus so you can start pitching right away (including national, local, and niche outlets, saving you dozens of hours of searching!)

🌿 Personalized guidance and encouragement to keep you moving forward with confidence

🌿 Bonus: Full access to the DIY PR Course self-study ($497 value)

 

🔷 Make It Known Signature – $5,000

Includes

🔷 Welcome Form – A thoughtful pre-work form to help us hit the ground running

🔷 5 1-Hour Strategy & Coaching Sessions – To guide your visibility strategy

🔷 Email & Audio Support (up to 1-hour) – For extra support between sessions

🔷 5-10 Custom Talking Points & Story Ideas – Tailored to your book or business so you have clear, compelling messages and angles to share in both interviews and pitches

🔷 Done-for-You Pitch Template — A personalized, ready-to-send pitch crafted by me so you can feel confident reaching out to the media

🔷 Media Contacts – A targeted list of 75–100 media contacts aligned with your focus so you can start pitching right away (including national, local, and niche outlets, saving you dozens of hours of searching!)

🔷 Personalized Media & Marketing Strategy Roadmap —  A fully customized step-by-step plan designed just for you. Clients love this because it gives them confidence, direction, and a clear path for visibility and growth

🔷 Bonus: Full access to the DIY PR Course self-study ($497 value)

During our time together, we’ll clarify your goals, expand your visibility, and build momentum that feels aligned, simplified, and sustainable. You’ll have a trusted expert and coach by your side every step of the way.

Let’s Make Your Work Known!

🌿 Sign Up For: Make It Known Essentials – $2,997

🔷 Sign Up For: Make It Known Signature  – $5,000

*Current 2025 pricing. Rates will increase in the new year.

DIY PR Course + Live Group Coaching & Support

 

Getting featured on podcasts, radio, TV, digital platforms, and in print doesn’t have to cost a fortune. I created the DIY PR Course & Live Group Coaching to show you everything you need to know to do it yourself — with confidence.

This is your chance to land media, build credibility, and grow your visibility at a price that feels doable.

About the DIY PR Course – $297

This step-by-step 6-module program walks you through exactly how to get into the media and grow your visibility. Each module includes 20–30 minutes of video lessons with clear, actionable guidance (everything you need to know and nothing you don’t!).

You’ll also get:

Proven pitch templates you can adapt for your own outreach

Real examples of pitches that got a “yes” from the media

 

 

🔆 Live Group Coaching & Support – $997

Includes

When you join group coaching, you’ll get full access to the DIY PR Course plus 3 months of ongoing support and guidance with 6 live group calls. Here, I’ll dive deeper into publicity, marketing, and visibility, answer your questions, and give you clarity, confidence, and next steps.

You’ll get:

🔆 DIY PR Course ($497 value) — Full access to the DIY PR Course + bonus library

🔆 3 Months of Support with 6 Live Group Calls — Every other week, join me on Zoom for live Q&A (ask me anything!), hot seat coaching, and deep dives into publicity, PR, marketing, and visibility.

🔆 A thoughtful welcome form so I can learn about you and your work — helping me tailor our group calls to support you even more

🔆 Replays for every call, plus the option to submit questions in advance if you can’t make it live

Space is limited to keep the experience personal and impactful.

 

Learn More and Sign Up Here

PR & Publicity Representation

 

Work with Me as Your Dedicated Publicist

 

As your dedicated publicist, I’ll work closely with you to craft a personalized strategy that aligns with your vision, amplifies your message, and gets you seen, heard, and celebrated by your ideal audience.

From podcasts and online features to local and national print and TV, I manage the strategy, pitching, and follow-through—so you can stay focused on what you do best while your visibility grows with ease and intention.

Investment: $5,000 – $10,000 per month depending on the scope (3-month minimum).

Spots are currently full. You can contact my team here to join the waitlist.

Emily Florence

Join me for a Complimentary Discovery Call

 

Schedule a complimentary discovery call so we can chat about your goals, what you’re working on, and how I can best support you.

For over a decade, I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to connect and learn more about how I can support you, too!