Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Creatives

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal

Make Your Work

Known

Publicity, Visibility & Marketing for Authors, Entrepreneurs & Creatives

image of logos of Forbes, Entrepreneur, The Huffington Post, Mediabistro, Los Angeles Business Journal
Emily Florence

Publicity, PR & Marketing Made Simple:

 

Your Path to Greater Visibility Starts Here

 

You’ve built something you believe in—now it’s time more people know about it.

Navigating publicity, PR and marketing can feel overwhelming, but it doesn’t have to be.

Hi, I’m Emily. I’m a publicist and PR + digital marketing consultant here to help you grow your visibility with strategy that feels clear, effective, and true to who you are—so you can focus on what you love most.

For over a decade, I’ve helped authors, entrepreneurs, coaches, creatives, and companies gain meaningful exposure, build credibility, and make a bigger impact. I’ve worked on bestselling books, award-winning films, and iconic TV shows including American Idol, Gilmore Girls, and So You Think You Can Dance—and I know what gets the media’s attention.

More recently, my own book, Even Better: Easier Ways to a Happier Life, was named “The Feel-Good Book of 2024” by Yahoo Finance, and my work has been featured in major media outlets including Forbes, Entrepreneur, The Huffington Post, and the Los Angeles Business Journal.

The right publicity, PR and marketing strategy doesn’t just get you noticed—it opens doors. It can lead to new clients, partnerships, speaking gigs, book deals, and more, all while building trust and momentum for your brand.

Whether you’re launching something new or ready to be seen as a leader in your field, I’ll help you simplify your visibility and get clear on your message—so you can grow your audience, attract more clients, readers, and fans, and share your work with confidence and ease.

I look forward to working with you!

Emily

Ways to Work Together

There are three ways we can work together, depending on the level of support you’re looking for:

1:1 Coaching & Strategy Sessions + Make It Known Packages 

DIY PR Course + Small-Group Coaching & Support

Full-Service PR & Publicity Representation (I’ll be your dedicated publicist)

Read on for details and to find the right fit for you.

 

One-on-One Coaching & Strategy Sessions

 

Personalized support to help you grow your visibility, amplify your message, and achieve your goals—without the overwhelm.

In these focused 1-hour sessions, you’ll get high-level support tailored to your specific goals, so you can attract more clients, readers, and fans with clarity and ease.

We may cover:
• PR strategy & pitch template development
• Talking points & brand messaging
• Media targeting – podcasts, TV, digital & print media
• Media coaching & interview prep
• Launch strategy & timeline planning
• Digital marketing, Email newsletters, Social Media
• Creative collaborations & partnership ideas
• Visibility & thought leadership positioning

✨ Before your session, you’ll receive a welcome form so our time is laser-focused on your needs.

✨ Each session is action-oriented, so you leave with clarity, confidence, and clear next steps.

Investment: 

1-Hour Session — $400

 Sign Up Here

 

Make It Known Packages

Client Favorite! 🎉

This is my most comprehensive consulting experience. Over 6–12 weeks, we’ll work closely together to develop your publicity strategy, create done-for-you materials, and give you the exact guidance you need to grow with clarity and confidence.

Clients love this package because it combines tailored coaching with hands-on deliverables (like custom pitch templates written for you) and consistent support to help you make real progress.

You can choose from four package options: Essentials, Signature, Premium, or VIP depending on the level of support you’re looking for.

 

🌿 Make It Known: Essentials — $2,500

Includes

Welcome Form – A thoughtful pre-work form to help us hit the ground running

3 1-Hour Strategy & Coaching Sessions – To guide your publicity, media, and visibility strategy

Custom Talking Points and Story/Pitch Ideas – So you have clear, compelling messages and angles to share in both interviews and pitches

Done-for-You Pitch Template – A professional, personalized pitch created by me to help you get in the media

Media Contacts – 25–50 targeted national, local, and niche media contacts curated for you and your goals. (Saving you dozens of hours searching!)

 

🔹 Make It Known: Signature — $3,500

Includes

Everything in Essentials, Plus:

4 1-Hour Strategy & Coaching Sessions — (includes 1 additional session)

Expanded Media Contacts – 75–100 targeted national, local, and niche media contacts curated for you and your goals. (Saving you dozens of hours searching!)

Light Email Support Between Sessions — quick check-in support (up to 30 minutes total) for added guidance and feedback as you grow

🔹 Signature is best for you if you’re looking for added support and a larger pool of media contacts to help you confidently grow your visibility and share your work.

 

✨ Make It Known: Premium — $5,000 

Includes

Everything in Signature, Plus:

4 1-Hour Strategy & Coaching Sessions

Expanded Media Contacts – 100–150 targeted national, local, and niche media contacts curated for you and your goals. (Saving you dozens of hours searching!)

Email Support Between Sessions – For feedback, questions, and continued momentum (up to 1-hour)

Personalized Media & Marketing Strategy Roadmap —  A fully customized step-by-step plan designed just for you. Clients love this because it gives them confidence, direction, and a clear path for visibility and growth

✨ Premium is best for you if you want more hands-on support and a tailored roadmap to guide your publicity efforts with clarity and confidence.

 

🌟 Make It Known: VIP — $10,000

Visibility coaching, strategy, and support — completely tailored to you.

This is your chance to work with me one-on-one for four months in an in-depth experience designed to help you step into your next level, grow your income and impact, and begin the next (and best!) chapter of your life.

Together, we’ll expand your visibility and build momentum that feels aligned, simplified, and sustainable.

What You’ll Get:

Four Months of 1:1 Coaching & Consulting – You’ll have a trusted expert and coach by your side every step of the way — providing personalized strategy, hands-on support, and real accountability to help you grow with clarity, confidence, and ease.

8 1-Hour Strategy & Coaching Sessions – (Biweekly)

Ongoing Email & Audio Support – For feedback, questions, and continued momentum up to 4 hours over 4 months (about 1 hour/ month)

Done-for-You Publicity and Marketing Materials – Custom talking points, story/pitch angles, and personalized pitch templates written for you

Curated Media Contacts – 150–200 targeted national, local, and niche outlets handpicked for your goals (saving you dozens of hours searching!)

Full Access to the DIY PR Course + Small Group Coaching ($997 value) – So you can deepen your visibility work anytime, with community and structure to support you

We May Cover:

  • Publicity & Media Placements – to build visibility and credibility
  • Digital & Offline Marketing – strategies aligned with your message
  • Community Growth – through lead magnets & authentic engagement
  • Social Media – that feels intentional and aligned
  • Audience Connection – via hosting a podcast, newsletter, book club, challenge, or workshop
  • Partnerships – with influencers, organizations & affiliates
  • Goal Clarity & Growth Strategy – making sure your visibility supports income and impact

For four months, you’ll have a dedicated visibility coach and strategist in your corner — helping you clarify your goals, stay accountable, and take consistent action to grow your income, impact, and recognition.

Let’s Make Your Work Known!

🌿 Sign Up for Essentials – $2,500

🔹 Sign Up for Signature – $3,500

✨ Sign Up for Premium – $5,000

🌟 Sign Up for VIP – $10,000

Not sure which Make It Known package is right for you? Book a complimentary discovery call to talk through your goals and find your best fit.

DIY PR Course + Small-Group Coaching & One-on-One with Emily

 

If you’re ready to attract more clients, readers, fans, and opportunities — but don’t want to do it alone — this experience is for you!

The DIY PR Course is available three ways: self-study, with small-group coaching, or with one-on-one support for more personal guidance.

About the DIY PR Course

This step-by-step 6-module program walks you through exactly how to get into the media and grow your visibility. Each module includes 20–30 minutes of video lessons with clear, actionable guidance (everything you need to know and nothing you don’t!).

You’ll also get:

Proven pitch templates you can adapt for your own outreach

Real examples of pitches that got a “yes” from the media

 

🔆 Small-Group Coaching & Support

Includes

When you join group coaching, you’ll get full access to the DIY PR Course plus 3 months of live calls with me for ongoing support and guidance. Together, we’ll dive deeper into publicity and visibility, answer your questions, and give you clarity, confidence, and next steps.

Here’s what’s included:

🔆 DIY PR Course ($497 value) — Your roadmap to getting visibility, media features, and podcast bookings

🔆 6 Live Group Calls (over 3 months) — Every other week, join me on Zoom for live Q&A, hot seat coaching, and deep dives into publicity, PR, marketing, and visibility.

🔆 Expert guidance, encouragement, and accountability to help you take action and grow your visibility

Space is limited to keep the experience personal and impactful.

 

✨ One-on-One with Emily

Includes

For those who want the highest level of support, this option includes everything in Small-Group Coaching, plus:

Two 1-hour private sessions with me for tailored guidance 

A custom pitch template you can use again and again + talking points and story angles

50-75 curated media contacts aligned with your goals (saving you dozens of hours searching!)

✨ Personalized guidance and encouragement to keep you moving forward with confidence

Ways to Join

DIY PR Course – Self-Study: $297

🔆 DIY PR Course + Small-Group Coaching: $997

✨ DIY PR Course + Small-Group + 1:1 with Emily: $3,000

Learn More and Sign Up Here

PR & Publicity Representation

 

Work with Me as Your Dedicated Publicist

 

As your dedicated publicist, I’ll work closely with you to craft a personalized strategy that aligns with your vision, amplifies your message, and gets you seen, heard, and celebrated by your ideal audience.

From podcasts and online features to local and national print and TV, I manage the strategy, pitching, and follow-through—so you can stay focused on what you do best while your visibility grows with ease and intention.

Investment: $5,000 – $10,000 per month depending on the scope (3-month minimum).

Spots are currently full. You can contact my team here to join the waitlist.

Emily Florence

Join me for a Complimentary Discovery Call

 

Schedule a complimentary discovery call so we can chat about your goals, what you’re working on, and how I can best support you.

For over a decade, I’ve had the joy of working with hundreds of people—helping them grow their visibility, share their message, and create more success with greater purpose and ease.

I’d love to connect and learn more about how I can support you, too!